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Hollywood Reels Is Set For Worldwide Release

Posted On: 12/19/2007

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DAYTONA BEACH, FL -- Feature rich and easy to play for all ages, Hollywood Reels brings the flamboyant flair of the movie world to the amusement redemption category. The new quick-coin concept from Jennison Entertainment Technologies, which made its debut last month at the IAAPA Attractions Expo in Orlando, FL, will be available in the first quarter of 2008 exclusively through Betson Enterprises.

Built in a colorful cabinet emblazoned with detailed imagery inspired by nostalgic movie studios, Hollywood Reels offers players the opportunity to progress through several levels to win more and more tickets. The game features two looping vertical film wheels; each has a plumb coin-entry opening with different numerical values, along with a more difficult slot that awards tickets, and another, even tougher, that advances players to the "fireworks" bonus stage.

When a coin or token passes through the fireworks bonus target, gameplay is redirected to the playfield and shifts to skill-stop action. A player then uses an illuminated push button to attempt to hit the fireworks bonus ticket symbol to move onto the climactic "jackpot" bonus, which is played on the backboard. Both bonus levels feature a range of ticket values.

Designed by brothers Kern and Justin Jennison, who both hold engineering degrees, Hollywood Reels has a unique ergonomic style. The coin-entry points, rendered in the form of a movie camera, are spaced about 40 ins. apart, permitting two patrons to play comfortably side-by-side. They're also equipped with optical viewers that enable small children and players with disabilities to see the full length of the sloping surface on which the coin chute resides. Additionally, internal components are easily accessible for service.

"Kern is an ergonomic engineer who saw a need for a game that addresses the human factor," Justin told VT. "And as engineers, we both wanted to apply our knowledge to amusement games." The two brothers also know something about the coin-op industry, working as operators while in high school and college.

Enhanced programming was built into the design to help maintain player interest and maximize profits. If the electronic intelligence detects that the game is not awarding enough tickets, a command to decelerate the movement of the reels is sent. On the other hand, if too many tickets are being dispensed, the reel speed is instructed to increase for more difficult play. Operators can program the payout values and swap out reels with different payout options.

Hollywood Reels features music delivered by JennTech Sound. When the jackpot bonus is achieved, "Hooray for Hollywood" -- the classic movie song that has become the theme music for the Academy Awards -- plays in celebration of the victory. Neon lighting and a replica of an old town movie house on the playfield add to the experience.

"The game really catches your eye in the location due to the well-lit playfield," said Betson vice-president of sales Bob Boals. "Players really enjoy the dual bonus feature as they can win in multiple ways."

Boals reported that the game has generated strong earnings results during field tests. In Daytona Beach, FL, where Jennison will manufacturer its products, Hollywood Reels has been on test since July. In Connecticut, Betson is running a trial at the Mohegan Sun Resort and Casino.

Betson, a division of H. Betti Industries, will market Hollywood Reels in all countries except China.