High 5 Lanes And Games Selects Intercard To Manage TBK Site In Iowa

Posted On: 6/25/2018

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ST. LOUIS, MO — Intercard reports that it has completed a major installation at High 5 Lanes and Games' newest location at the TBK Bank Sports Complex in Bettendorf, IA.

High 5 Lanes and Games is a partner in TBK, a facility that illustrates a growing trend to developing venues that offer indoor and outdoor facilities for soccer, basketball and other sports along with gyms, foodservice outlets, retail stores and entertainment activities. The 76-acre complex is expected to draw a large audience from area residents and visitors attending amateur sports tournaments.

The 50,000-sq.ft. two-story High 5 offers a wide range of attractions including 32 lanes of bowling, a two-story laser tag arena, escape rooms, and a 65-game arcade with redemption. It also houses a restaurant, a bar, and snack bars and dedicated rooms for parties and business meetings.

READY FOR ACTION: Intercard has installed its debit card system in the new High 5 Lanes And Games entertainment center in the TBK Bank Sports Complex. Here (from left) High 5 assistant general manager Aleesa Schrank and chief executive Scott Emley celebrate completing the job with Intercard installer Stephen Albrecht and sales representative Amber Collier. The installation includes more than 65 card readers as well as iTeller kiosks and redemption stations. It can accommodate five different card brands,one for each of the businesses involved in the facility, and integrates with Brunswick's Sync POS system.

High 5's "Player Card" debit card will be used to pay for bowling, laser tag and food and beverage purchases as well as arcade game play. The Intercard system controls every aspect of arcade management including card sales, redemption and service. It consists of more than 65 card readers plus iTeller kiosks and redemption stations and integrates with High 5's Brunswick Sync POS system.

High 5 also manages debit card sales for other venues in the TBK complex. One reason the company chose the Intercard system was its ability to support multiple branded cards controlled across a single network.

"We wanted something that we could brand five different cards, for all the individual businesses," explained Scott Emley, president and founder of High 5 Lanes and Games. Patrons enjoy the convenience of using a single infrastructure for every point of sales throughout the TBK center, he noted. "Whether they're playing a game in the gameroom of High 5 Lanes and Games, or whether they're buying a hat, or whether they're buying a hot dog at the concession stand, it all works on one system."

Emley added that he also appreciates Intercard's cloud installation, which enables users to get reporting from multiple locations no matter where they are. Looking ahead, he observed that this versatility will be essential as High 5 opens more locations across the country. High 5's original location is in Austin, TX; Emley plans to open at least one new FEC a year.

The High 5 leader also had praise for his Intercard sales representative, Amber Collier. "She is a fantastic advocate for the customer," he reported. "When you know you have that kind of relationship with your rep, you know they're going to take care of you. You know that they understand your operations."

Founded in 1979, Intercard has become an international leader in debit card technology for the amusement and attractions industries, with hundreds of systems, thousands of readers and millions of cards in use at more than 4,000 locations around the world.