Hershey's Celebrates Summer With Ice Breakers Ice Cubes Glitter Gum Summer Snow Cone

Posted On: 5/10/2018

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HERSHEY, PA -- Hershey's Ice Breakers brand is adding some sparkle with the release of the first-of-its-kind, glitter-sprinkled gum in the U.S.  Each cube of cherry-flavored Ice Breakers Glitter Gum Summer Snow Cone gum is covered with a dusting of edible glitter.

"Consumers are looking for extra sparkle in everyday items -- whether it's what they're eating, drinking or wearing," said Ice Breakers brand manager Nathan Johnson. "Ice Breakers Glitter Gum gives consumers the added glittery flair to push their swagger over-the-top."

The gum, with a suggested retail price $3.69, will only be available this summer while supplies last, and is the first limited-time-only Ice Breakers Ice Cubes product.