H. Betti Industries Names Melodi Pomeroy Senior Director Of Marketing

Posted On: 6/20/2016

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF

TAGS: H. Betti Industries, Betson Enterprises, Melodi Pomeroy, coin-op, jukebox, vending machine distributor, amusement machine, pinball, Imperial International

H. Betti Industries, Betson Enterprises, Melodi Pomeroy
Melodi Pomeroy
CARLSTADT, NJ -- H. Betti Industries has named Melodi Pomeroy its senior director of marketing. The Betti organization is the parent company of Betson Enterprises and Imperial International.

Pomeroy has a marketing management background in the data industry. She joins HBI from the Alesco Group (Danbury, CT), where she served as vice-president of marketing. Prior to that, she had been director of marketing for Infogroup's List Services Group (New York City).

In her new assignment, Pomeroy will focus on expanding HBI's marketing strategy to create a more cohesive user experience and increase brand awareness. She will headquarter at the company's Carlstadt, NJ, office, where she can be reached at (201) 806-7710 or mpomeroy@betson.com.

"Melodi's knowledge of the customer journey will help us to better focus on the needs of our existing clientele as we look to grow our products and services," said vice-president of sales and business development Jon Betti.

Betson Enterprises is the nation's largest distributor of vending and amusement equipment, with 14 offices nationwide. Imperial International markets billiard tables, parts and accessories, serving its customers from distribution centers on the East and West Coasts.