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Green Mountain Adds Lavazza To Keurig Lineup

Posted On: 2/21/2014

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TAGS: Green Mountain Coffee Roasters, Luigi Lavazza SpA, Lavazza K-Cups, Office Coffee Service, OCS Supplies, Keurig Rivo, Espresso, Coffee News

WATERBURY, VT -- Green Mountain Coffee Roasters Inc. has reached a multiyear agreement with Luigi Lavazza SpA to add K-Cups of the Italian roaster's famous coffees to the Keurig portfolio. The companies plan to launch Lavazza Gran Aroma, Classico, Gran Selezione and Perfetto coffees in K-Cups in the fall 2014 in the U.S and in 2015 in Canada.

The new Lavazza K-Cup packs will be marketed as premium products and be available to away-from-home retailers and operators throughout the United States.

The agreement builds upon Green Mountain and Lavazza's 2012 partnership to launch the home Keurig Rivo, a brewing platform designed for the North American espresso-based beverage drinker that works exclusively with Keurig Rivo espresso packs and froths fresh milk held in a refrigerated compartment. | READ MORE