Generation Next Expands Reis & Irvy's Fro-Yo Machines Into Canada With $18 Million Licensing Deal

Posted On: 10/31/2017

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SAN DIEGO -- Generation Next Franchise Brands Inc. said it has completed a master international licensing agreement within Canada for its Reis & Irvy's frozen yogurt vending machines. The pact, which reportedly represents $18 million in revenue if certain purchase objectives are met, is the third in an international expansion effort by the San Diego-based franchisor.

The company launched its frozen yogurt vending franchise internationally in August, first into Israel, immediately followed by the territory of Oman through separate licensing deals.

The robotic machines dispense a single serving of frozen yogurt, ice cream or sorbet, with a choice of six toppings in under 60 seconds. Since its April 2016 debut, the company says Reis & Irvy's has grown to more than 180 franchisees across the U.S.

Froyo Vending Canada Inc., established by Brett Beninger, Keegan Downer and Alex Statten, will serve as exclusive master franchisee of Reis & Irvy's frozen yogurt vending machines within Canada for a period of five years under the terms of the licensing agreement. If Froyo Vending Canada achieves a certain number of annual purchase objectives, Generation Next Franchise Brands said it will generate a minimum of $18.12 million in future revenues. Specifically, Froyo Vending Canada must purchase a minimum of 500 total units during the five-year term.

Generation Next Franchise Brands will provide Froyo Vending Canada with marketing, training, logistics and operations support.