France’s Groupe SEB Acquires U.S. Coffee Equipment Giant Wilbur Curtis

Posted On: 1/9/2019

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ECULLY, France -- Groupe SEB has acquired Wilbur Curtis, the second-largest American manufacturer of professional coffee equipment. The companies expect to finalize the transaction in February.
Founded in 1941, Wilbur Curtis manufactures and markets equipment for the preparation of hot and cold beverages, mainly filter coffee and cappuccino machines.
Wilbur Curtis, located in Montebello, CA, most recently reported annual sales of more than $90 million, primarily in the U.S. Major customers include coffee roasters, specialty coffee retailers, convenience stores, fast-food chains, hotels and restaurants. It also sells its equipment to office coffee service operators. It employs 300 people.
Groupe SEB’s portfolio of coffee equipment includes the Tefal, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, EMSA and Supor brands. The company is headquarted in Ecully, France, and operates in nearly 150 countries. It has around 33,000 employees worldwide.
“Following the acquisition of WMF in 2016, Groupe SEB confirms its determination to pursue expansion in the professional coffee industry, which offers great development opportunities worldwide,” said Groupe SEB chairman and chief executive Thierry de La Tour d’Artaise. “As a specialist in filter coffee machines in the United States, Wilbur Curtis represents for the Group -- that is already present on this market with Schaerer and WMF full-automatic espresso machines -- a very valuable strategic complement to its product offering and customer portfolio. As a result, Groupe SEB becomes one of the leaders in the professional coffee businesses in the United States.”