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Foundations Entertainment University To Host Phoenix Class: Feb. 25-27

by FEU Press Release
Posted On: 1/31/2014

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TAGS: amusement business, Foundations Entertainment University, FEU, how to open an entertainment facility, UltraStar Multi-Entertainment Center, Adam Saks, video game, amusement redemption, Frank Seninsky


Source: Foundations Entertainment University | Released Jan. 29, 2014

East Brunswick, NJ -- Foundations Entertainment University (FEU) has educated over 900 individuals representing 450 new and existing facilities since it began in 2003, as well as an additional 140 entrepreneurs exploring the concept opening an entertainment facility.

The 2-1/2 day (two evenings) workshop has provided the foundation for those looking to open facility and has shared the combined experience and knowledge of six amusement industry longtime professionals to assist those looking to reinvent themselves, reorganize, and/or expand their current business for success.

Vice president of operations for UltraStar Multi-Entertainment Center, Adam Saks, attended Foundations Entertainment University in September 2012. In November 2012, the $50 milion, 165,000-square-foot facility in Maricopa, AZ, opened with a 12-screen digital movie theater, a 24-lane bowling alley, a videogame center, a two-story laser tag obstacle course, two restaurants and a lounge.

Saks commented, "Foundations is a very comprehensive program that offers valuable information for both the new operator and the experienced professional."


The 31st Foundations Entertainment University will be held Feb. 25-27, 2014, for the first time in Phoenix. Attendees will have the opportunity to visit UltraStar Multi Entertainment Center (FEU #27 Graduates) and Flipside (FEU #18 Graduates) as part of the program.

Registration for Phoenix is $489 (includes luncheon dinners). Participants can also attend the half-day "Remarkable Parties & Groups: Past, Present & Future" seminar immediately following Foundations for only an additional $10. There are a limited number of scholarships available -- contact Frank Seninsky for more information at

Other FEU 2014 dates and locations:

»The Dubai Entertainment Amusement and Leisure Show (DEAL), April 7-8 at The Arena, Dubai World Trade Centre, UAE

» Chicago, IL, July 15-17

» Atlanta, GA, Aug. 21. This special one-day FEU program will take place in conjunction with Birthday University.

Visit for more information and to register.

ABOUT: Foundations is a comprehensive educational program with over 20 hours (2-1/2 days ) of instruction covering all aspects of planning, designing, developing and operating a location-based entertainment business or family entertainment center (FEC) for long-term success. Attendees will tap into more than 200 years of combined experience and expertise from seven of the industry's top consultants and operators. They are Randy White, CEO of White Hutchinson Leisure & Learning; Frank Seninsky, CEO of Alpha-Omega Amusements and Amusement Entertainment Management (AEM); Alan Fluke, President of AEA Consulting Group; Jerry Merola, CFO of Alpha-Omega Amusements and Amusement Entertainment Management (AEM); Peter F. Olesen, P.E., President of Entertainment Concept Inc.; and Kevin Williams, CEO of KWP Ltd.

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