Former USAT Sales Exec Cecil Ledesma Joins Gimme

Posted On: 4/4/2019

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  Cecil Ledesma
ATLANTA – Vending and cashless industry veteran Cecil Ledesma has joined Gimme as vice-president of strategic partnerships. He will focus on expanding existing relationships as well as bringing in new strategic partners to further accelerate Gimme's reach in the micromarket and vending industries.
Ledesma brings more than 30 years of experience in sales and establishing effective relationships and partner strategies. Prior to Gimme, he spent 20-plus years at USA Technologies, holding several leadership positions, including vice- president of regional account sales and regional sales director.
"Cecil's energy is contagious, and his sales and business operations experience and sales savvy set him apart from anyone in the industry," said Gimme cofounder and chief customer officer Evan Jarecki.
Outside his industry expertise, Ledesma is also a Certified Tennis Professional and highly skilled tennis player, rated with a professional ranking on the Professional Tennis Registry since 2003.
"It is an incredible time in our industry with momentum growing in high-touch retail-like convenience that micro markets afford, and the opportunity to take automated retail to the next level with Gimme's unique technology and incredible customer service is exciting," Ledesma commented,
Gimme transforms the way companies service micromarkets, vending and grocery stores by automatically identifying products, their placement and inventory levels using computer vision verified by humans. Its software and wireless hardware eliminate errors and manual effort from warehouse staff and route drivers. Its  solutions are designed to prevent stockouts, accelerate warehousing and restocking, and streamline product planning.