Former Starbucks President Howard Behar To Keynote CTW 2018

Posted On: 7/12/2018

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF


CHICAGO -- Former Starbucks president Howard Behar will kick off the National Automatic Merchandising Association's Coffee, Tea and Water Show as the opening session keynote speaker on Monday, Nov. 12 at 3:30 p.m. CTW is taking place Nov. 12-14 at the Hyatt Regency in New Orleans.

As a renowned business leader, author, speaker and mentor, Behar has influenced the lives of professionals at all stages of their careers and at all levels and roles. Shaped by his experiences working in his parents' Seattle market, schooled in operations and management in a consumer-oriented retail business, and part of the leadership triumvirate that built the iconic Starbucks brand, Behar is the ultimate "servant leader" who is known for his memorable lessons.

The intimate one-on-one dialogue with Behar moderated by Liz Williams, president and director of the National Food & Beverage Foundation, will provide an enlightening view of Behar's leadership principles and philosophies.

Click here to register, see the full schedule and save big with early bird rates through Sept. 12.