Foot Locker 'Nike Plus Unlock Box' Immerses Consumers At NYC 'Power Store'

Posted On: 8/13/2019

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NEW YORK CITY -- Foot Locker announced the grand opening of its Washington Heights community-based Power Store, which features a full suite of immersive capabilities for consumers to experience, including a "NikePlus Unlock Box" vending machine where members can unlock free limited-edition items, and a "Shoecase" that provides members with early access to coveted sneaker releases.

The 9,000-sq.ft. store is also the first among Foot Locker stores to showcase Nike App at Retail digital technology, bringing consumers digitally led experiences and services in-store, including exclusive access to products and services like Nike Scan to learn and check inventory, and reserve online and pick up in-store.

"We're focused on creating immersive brand connections that are authentically tied to the neighborhoods we serve," said Frank Bracken, vice-president and general manager for Foot Locker & Kids Foot Locker U.S. By partnering with Nike, we're able to offer our customers a seamless and frictionless retail experience that will serve and engage the Washington Heights community beyond traditional brick and mortar capabilities."

Foot Locker's Washington Heights store will provide footwear to apparel and accessories from top athletic brands and as a part of Foot Locker's "Home Grown" initiative, the store will also feature a curated group of local brands with which Foot Locker has partnered to sell exclusive and limited-release product, such as Perico Limited, Lyfestyle NYC and Triangula Swag.

Foot Locker currently operates Power Stores in Detroit, Philadelphia, London, Liverpool and Hong Kong and is expected to open more than a dozen new Power Store locations across its family of brands in 2019. Upcoming stores are planned for communities in Los Angeles in the U.S., and Vancouver in Canada.

PART OF THE EXPERIENCE: Shoppers can unlock free limited-edition items in "NikePlus Unlock Box" vending at Foot Locker's new Washington Heights community-based Power Store located at 605 W. 181st St.