Fixturelite Celebrates Five-Year Anniversary And 2,500 Markets Placed

Posted On: 4/22/2019

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PHOENIX, AZ -- Fixturelite, a supplier of micromarket retail displays, seating and design features is celebrating its five-year anniversary and 2,500 markets placed with a newly revamped website, and its fifth collection of retail displays. The company will exhibit at booth 1461 at next week's National Automatic Merchandising Association NAMA Show, which runs April 24 to 26 at the Las Vegas (NV) Convention center.
"The many success stories from operators who have relied on Fixturelite to fuel their profitability, including one operator who nearly doubled his sales by turning to Fixturelite for design and product support, and all of the referrals from our many trusted partners are what has made Fixturelite successful," said Fixturelite cofounder Steve Orlando. "As a former operator with 10 years of experience, we understand the needs of operators. As a result, we have helped the nation's largest micromarket operators take their markets to the next level and have delivered instant solutions for some of the smallest, allowing them to level the playing field and compete successfully."
Everything Fixturelite offers is built for operators, by operators. Orlando and his partner, Troy Geis, recognized the evolving need for operators to focus on breakroom design and function when they transitioned from operator to supplier in 2014.
"We were building our own fixtures as operators and saw the results.  It allowed us to land huge micromarket accounts as a small player," recalled Geis. "That's why we decided to launch Fixturelite and offer our experience and solutions to the micro market industry."
The newly launched Fixturelite website is focused on helping operators go beyond building a breakroom for their clients. Fixturelite's furniture, fixtures and equipment are centered on building an experience -- an employee lounge setting where they can refuel, relax and collaborate.
While the website offers design and product ideas, it accommodates the increasing need for quick and easy solutions by offering in-stock products such as Minus Forty coolers, furniture, and a newly launched security camera system – all available on a quick-ship basis.
Fixturelite's newest design collection features turnkey concepts, such as a mid-century modern design.
"We don't believe in one-size-fits-all, and we're not fans of bland options designed for mass production," Orlando said. "With our Turn-Key Design solutions, operators get a selection of high-quality designs that we'll customize -- these are branded concepts that an operator can leverage immediately."
He added that, over the past five years, Fixturelite has cultivated strong strategic partnerships that have proven to be a valuable resource to operators.
"Our growing relationship with Minus Forty Technologies and Translucent have made us stronger as a supplier and helped operators deliver the optimum breakroom experience to their clients," Orlando concluded.