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First-Ever OneShow Promises To Inform, Inspire And Please

Posted On: 3/3/2010

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The National Automatic Merchandising Association is billing its inaugural OneShow as a more powerful, impressive and fun event than any the industry has previously seen. Combining NAMA's long-running national and Spring Expos into a single annual event, OneShow 2010 will run from April 28 to 30 at Chicago's new McCormick Place West Hall.

Technology and innovation will be the central theme of the show, which will emphasize the power and promise that they bring to the industry and how they will fuel its future. Exhibitors across the show floor will be displaying iSpot designations that call attention to their innovative products or services. The association will also unveil an Innovation Awards program designed to recognize imaginative new equipment, products, processes and companies, as well as individual inventors.

Other technology-centered enhancements planned for the show include the use of touchscreens, cellphones and PDAs for electronic promotions and announcements. Additionally, 10-ft. flatscreen monitors will project the action taking place in the exhibit area.

OneShow also will provide abundant attractions and performances intended to "surprise and delight" showgoers. A Center Stage in the exhibit area will feature painters, sculptors, mimes and musical performers. Show organizers also said that participants should not be suprised to see celebrities, including nationally renowned entertainers and athletes, as well as local talent, politicians and other dignitaries, visiting the exhibits.

Headlining the vending show will be daily keynote addresses by three world-class speakers. On Wednesday, April 28 at 2 p.m., in a presentation titled "Leadership is Common Sense," Herman Cain, former chief executive of Godfather's Pizza, will talk about removing the obstacles to success, leading the behavior required to achieve desired results and inspiring extraordinary achievement in others.

Ted Koppel, acclaimed for his 43-year broadcasting career at ABC News, will discuss "Dangerous Times, Dangerous World" on Thursday, April 29 at 8:30 a.m. Since his retirement from broadcasting, Koppel has captivated audiences with his keen insights into current events and how they are affecting the nation, along with previously untold stories from his travels and work across the globe.

On Friday, April 30, at 8:40 a.m., legendary Pittsburgh Steelers quarterback Terry Bradshaw will share his strategies for achieving success through continual self-improvement in a motivational presentation entitled "Why Not Your Best?"

Another high-profile presenter on the agenda is Chicago sports legend Mike Ditka, who will emcee NAMA's annual Industry Awards event. The high-energy program, taking place on the OneShow Center Stage at 4:30 p.m. on Thursday, April 29, takes the place of the traditional banquet. Five industry leaders will be honored for exceptional service to the industry and the community as Vending Operator of the Year, Allied Member of the Year -- Coffee, Allied Member of the Year -- Vending and Industry Person of the Year.

After the presentations, the ceremony will feature a special reception in honor of the winners and the opportunity to shake hands with the former Chicago Bears coach.

mike ditka

NAMA's 2010 Industry Award Winners, Presented By Mike Ditka

Vend Operator of the Year
Greg Carron
Rainbow Vending (San Diego, CA)

Vend Allied Member of the Year
Doug Gillie
Vistar (Ontario, CA)

Coffee Operator of the Year
Leo Fante
Consumers Choice Coffee (Louisville)

Coffee Allied Member of the Year
Sid Lindholm
Green Mountain Coffee Roasters (Palestine, TX)

Industry Person of the Year
Ben Ginsberg
Vending & OCS (Atlanta)

Presentation by Mike Ditka takes place Thursday, April 29, at 4:30 p.m. on the OneShow Center Stage


A timely and topical education program will address the unique issues facing the vending and coffee service industry. Four concurrent sessions will be offered on Wednesday morning from 9:30 a.m. to 11:30 a.m.

"Social Shock -- Growing Your Business and Empowering Your Workforce Using the Social Web" will be discussed by Michael Atkinson, founder and chief executive officer of FohBoh Inc. (San Jose, CA), an online social-business community for the foodservice industry. He will explain how the "social Web" is redefining how we think and act, what we buy and how consumers and businesses connect and engage online. Atkinson will help seminar-goers discover their "brand influencers," empower their employees to maximize productivity, create a new value chain for their enterprises and manage their online reputation.

At the same time, Gerald J. (Jerry) White, a foodservice publishing veteran with nearly 30 years of involvement in the restaurant and on-site foodservice industry, will moderate a panel discussion of "Foodservice: Benefiting Your Business." His panelists will include Jerry McVety, an international foodservice and hospitality consultant, and a major foodservice distributor. The panel discussion will provide specific information on how to start and/or expand a foodservice business, including the key role that quality coffee plays in building the business. The panelists will also discuss how to meet consumer demands and how to choose enabling technologies. The sessions will assist operators in connecting foodservice distributors and manufacturers.

At a workshop themed "Moving Forward: The Future Of Vending Technology," Dr. Michael L. Kasavana, NAMA-endowed professor in the School of Hospitality Business at Michigan State University (East Lansing) will shed light on the latest updates to NAMA's new Vending Data Interchange (VDI) standards. This innovative set of protocols is designed to package vending machine-level data in a sharable message format for multiple software applications. Kasavana will also bring showgoers up to speed on other technologies that are shaping the future of the industry, including state-of-the-art machine designs and near-future potential applications that he says are certain to change the consumer interface for the better.

The fourth concurrent morning session rounding out the Wednesday curriculum is the ever-popular Coffee & Water Service Open Forum. Moderated by Steve Hyde of Newco Enterprises (St. Charles, MO), it will begin with roundtable discussion groups exchanging views on designated topics including how to find new business, promote new products and increase sales volume to key customers. The second part of the Open Forum will feature a panel of industry leaders exchanging their perspectives on the principal questions and concerns indentified by the roundtable sessions.

The day's learning opportunities continue into the afternoon, with three concurrent seminars scheduled from 12:30 p.m. to 1:30 p.m.

"Guidelines To Successful Cashless Vending," led by MSU's Dr. Kasavana, will examine why the vending channel has been slow to adopt cashless payment options and what it takes to implement cashless vending, including the costs and challenges involved in doing so. The panel discussion will include system suppliers and operators, as well as representative from a major payment card company.

Showgoers can also opt to attend a session titled "Deepen Your Commitment To Sustainability" led by John Turenne, founder of Sustainable Food Systems. The speaker recently partnered with NAMA to help develop and deliver an industry-specific sustainability "self-assessment report card" that will allow vending companies to evaluate their present performance and establish a plan for "green" development. Participants will be among the first to see this new tool and learn how it can help them administer a successful sustainability plan.

The third seminar available on Wednesday afternoon will be "The Vending Store of the Future," delivered by Paul Schlossberg, a 30-year veteran of the food industry. He will consider why vending is losing the battle for immediate consumption and help operators discover solutions to win back their customers.

The final educational session on the OneShow agenda will he held on Thursday, from 1 p.m. to 2 p.m. NAMA senior vice-president of government affairs Ned Monroe will address "The Food Environment Today and What's Ahead." Food issues from obesity and safety to sustainability have become the center of political, societal and scientific debate, and Monroe will help NAMA members understand what they need to know to navigate this complex landscape.

Prior to the formal opening of OneShow, NAMA will offer two of its most popular programs, both boasting new formats; separate registration is required.

The Supervisor Development Program will be held from Monday through Wednesday, April 26-28. Its new format will give participants an opportunity to visit the trade show, which opens on the day the program concludes. Participants will receive complimentary OneShow badges, and will be able to attend one of the four NAMA education sessions on Wednesday.

SDP is designed to equip recently appointed supervisors and managers with the tools, goals and training they need to become effective team leaders. It explores real-world problems and mini case studies with lively discussions led by industry experts.

Also available to early arrivers who have registered for it is NAMA's longstanding one-day Quality Coffee Certification Program, presented this year as a two-part series on Tuesday and Wednesday. It prepares participants for NAMA's new Coffee Specialist certification, which they can earn by taking the course and passing an exam. Those who already have completed a one-day QCCP session (offered by NAMA since 2000) are automatically eligible to apply for Coffee Specialist certification online.

The first portion of the program, presented on Tuesday, April 27 from 8 a.m. to 3 p.m., covers Coffee Fundamentals. It explains the development of a coffee's flavor characteristics, which are determined by origin and processing, selected by sorting and grading, defined by blending, roasting and grinding, and which can be affected by packaging, shipping and storage, as well. In addition, the session will guide participants through a series of coffee-tasting exercises designed to impart with a deeper understanding and appreciation of coffee qualities.

The second part of the course -- Brewing Fundamentals -- is scheduled for Wednesday, April 28 from 7:30 a.m. to 1 p.m. It introduces participants to the basic theory and principles of preparing quality filtered coffee. Participants will gain an understanding of the manner in which the brewing process may be controlled to produce coffee beverages with optimum soluble-solids extraction and flavor development.

OneShow organizers have also arranged a revitalized "Friends and Family" program for the guests of show registrants. It is set for Thursday, April 29, from 10 a.m. to 4 p.m. Friends & Family participants will start the day by attending Ted Koppel's keynote address. They will then attend a private fashion show at Macy's, followed by a shopping spree with the department store's personal shoppers. The revellers then will refresh themselves with Afternoon High Tea at the historic Drake Hotel's famous Palm Court. The group will then return in time to help celebrate at the Industry Awards presentation.

NAMA has also arranged a Friends & Family meet-and-greet near the exhibit area at which participants can make dinner reservations and arrange for other activities to enjoy while they are visiting. The package, which includes registration to OneShow, is available to NAMA members for $149.

For more information on the upcoming One Show, visit NAMA online at

NAMA'S OneShow Days & Hours
Wednesday, April 28 from 3 p.m. to 7 p.m.
Thursday, April 29 from 10 a.m. to 4:30 p.m.
Friday, April 30 from 10 a.m. to 3 p.m.