Fans Inspire Limited-Edition Snickers Pecan Bar

Posted On: 10/21/2019

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Limited-Edition Snickers Pecan Bar

HACKETTSTOWN, NJ -- Earlier this month, Mars Wrigley embarked on “The Great American Nut Search” for its Snickers brand and made virtual stops in various states across the U.S. The brand asked fans to rally behind the nut they would like to see most in the next Snickers Bar. Cashews from Florida, pistachios from California and macadamia nuts from Hawaii all garnered eager support, but it turns out fans from Texas were the most passionate, which led to the launch of the new, limited-edition Snickers Pecan Bar!

The limited-edition Snickers Pecan Bar features the same caramel and milk chocolate of the classic Snickers Bar, now with pecans inside. Fans who "pe-can't" wait for the new flavor can order a custom-curated box containing 15 Snickers Pecan Bars at SnickersPecan.com. A limited number of boxes will be available for purchase while supplies last.

"We were eager to involve our fans in developing our newest flavor innovation," said Snickers brand director Josh Olken. "It turned out that fans from Texas and across the south are nuts about pecans and wanted to taste America's native nut in our iconic candy bar. We hope our fans are as excited to try the limited-edition Snickers Pecan Bar as we are proud to produce them right in our Waco plant."