F2FEC Organizers Hail 5th Conference, Hit ‘Pause’ To Plan Next Phase

Posted On: 3/12/2019

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BOULDER, CO — At the conclusion of this year's  Face to Face Entertainment Conference in Boulder, CO, the program's creators hailed the success of the fifth consecutive F2FEC and announced a one-year pause in the program to enable them to explore how best to build on its successes sustain its momentum. Click here to read previous VT coverage.

The program was launched by the "Three Amigos," entertainment industry veterans Rick Iceberg, CJ Barrymore's (Clinton Township, MI); Ben Jones, Recreation Inc.(Rochester Hills, MI) a financial services company; and George Smith, Family Entertainment Group (Itasca, IL). Watching the location-based entertainment market expand and diversifying to a sometimes-bewildering extent, they conceived a novel symposium for industry thought leaders from all of its segments. 

This conference would enable participants to explore the necessary ingredients for the success and growth of the wide array of entertainment providers converging on the "family entertainment center" model. During its five consecutive presentations, F2FEC has encouraged industry participants to infuse their operations with imagination, a commitment to change and improvement, and company leadership with "soul." The conference has focused more on these morale factors than on purely commercial and operational issues.

The consensus among graduates of the program is that it has made a positive difference, and its precepts are being implemented. While the Amigos pause to imagine how the conference can be reshaped to enter its second phase "bigger. badder, bolder, better and different" than before, they emphasize that those who have experienced F2FEC should not pause in working toward desirable future realities. "The future we imagine is the future we get," they observed. "Relationships create opportunities; we create opportunities by imagining possibilities and by working together."

They extended their thanks to everyone who has contributed to and supported the F2FEC initiative, and urged their constituents to "be in the room" when the conference resumes.