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Expanded Exhibit Scope Marks Germany's 30th IMA Show Next Year

Posted On: 11/30/2010

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DÜSSELDORF, Germany -- Germany's long-running IMA international trade fair for amusement and vending equipment will incorporate a number of enhancements and an expanded roster of exhibitors. The 2011 event is set for Jan. 18 through 21 at the Düsseldorf Exhibition Center.

Show planners expect some 200 exhibitors and more than 8,000 visitors to take part in the annual event, which marks its 30th anniversary next year. It will boast a larger exhibit area and a redesigned layout to maintain the ease with which showgoers can find what they're looking for. Next year's show will occupy 12,000 square meters, or more than 129,000 square feet.

Complementing the streamlined layout are three special-interest areas. These include Bowling World (for the third year), complete with a full-size and two smaller bowling alleys. According to IMA planners, this segment has proven popular with showgoers, and the number of specialist exhibitors continues to increase.

In 2011, Bowling World will showcase such industry leaders as QubicaAMF, Hoops -- The Bowling Co., Ahlborn Kegel-und Bowlingbahnbau, Kilian Systemtechnik, Billard Beckmann, Busch Billards and lighting and sound technology specialist Raum plus Schall, among many others. Several education sessions on bowling are planned, and visitors and exhibitors will have the opportunity to engage in bowling competitions.

New at IMA next year will be Coffee World, reflecting the growing importance of coffee and coffee beverages in contemporary arcades. A wide array of coffee products, equipment and accessories will be on display.

Another innovation set to debut at the 2011 show is Service Solution Village, which will bring together a broad spectrum of exhibitors providing services ranging from cashless payment transaction processing and administration, through commercial insurance to facilities management.

As always at IMA, a broad range of electronic amusement devices, machines with cash-winning options, sports gaming equipment and cash management systems, as well as furnishing concepts for today's amusement arcades, will be on display.

Contributing further to the value and variety of the 2011 IMA will be the presence of innovative small companies, whose exhibit costs may be defrayed by Germany's Federal Ministry of Economics and Technology. For the third time, IMA has been included in the funding program as a leading international trade fair.

The ministry's objective is to provide effective support for marketing innovative products, including financial subsidies for small and midsize companies for their trade show exhibits. It can provide up to 80% of the booth rental and construction expenses, up to 7,500 euro ($9,842). Applications for funding are made to the A href="" target=_blank>German Federal Office of Economics and Export Control (BAFA). Application is open to small companies who have not been in the market for more than 10 years, employ fewer than 50 people and have annual sales of 10 million euro ($13.1 million) or less.

IMA is sponsored by the German amusement and vending industry association, VDAI (Verband der Deutschen Automatenindustrie), and organized by Reed Exhibitions Deutschland GmbH.