Evian Aims To Become '100% Circular' Brand by 2025

Posted On: 1/20/2018

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WHITE PLAINS, NY – Evian said it will make all of its plastic bottles from 100% recycled plastic by 2025. Working in close relationship with the Ellen MacArthur Foundation, Evian will move from a linear model to a circular one, where all bottles will be made from recycled plastic without the need for any virgin plastics. This will enable plastic to evolve from potential waste to become a valuable resource.

Evian, owned by France's Danone, plans to achieve this through pioneering partnerships to redesign its packaging, accelerate recycling initiatives and remove plastic waste from nature.

Currently, Evian bottles are recyclable and globally contain on average 25% recycled plastic (rPET). In order to achieve its 2025 ambition, Evian is partnering with breakthrough technology companies. They include Loop Industries, which has developed a technology that enables a continuous loop for recycling at a large scale, transforming all types of PET plastic waste into the high-quality plastic required by Evian.

Evian is collaborating globally with governments, recycling industry partners and consumers in the markets where it operates to increase collection and recycling rates of waste plastic bottles.

The company said it will keep identifying and supporting solutions to ensure bottles are recycled properly, reducing dependency on newly created plastic while generating a reliable supply of high-quality recycled plastic from which it can draw to produce plastic bottles from 100% recycled plastic.

Evian's #herothezero initiative will start to drive the awareness of the need for change in early 2018, raising consumer knowledge about circularity as a way to change how we think about plastic usage and waste. To help drive this initiative, Evian will also create educational documentaries.

Since 2009, through the Danone Ecosystem Fund, Danone supports long-term, locally led collection initiatives with positive social, environmental and business impacts, from reverse vending machines to inclusive recycling programs.

Additionally, Evian, through its parent company Danone, will take part in a research mission with The Ocean Cleanup, a Dutch non-profit start up that has developed scalable advanced technologies to help rid the oceans of plastic.