EVA Hails Record Turnout For European Vending Experience In Rome

Posted On: 11/30/2017

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BRUSSELS, Belgium — The 2017 European Vending Experience (EVEX) event in Rome brought a record number of industry leaders together for two days of educational conferences, networking opportunities, cultural activities, a Young Operators’ Forum and a commercial exhibition.

This year’s EVEX was organized by the EVA in collaboration with the Italian Vending Association CONFIDA. It drew more than 360 participants from 28 countries to the sunshine of the “Eternal City.” This year, the appeal of the event also extended beyond Europe, with EVEX welcoming a large, enthusiastic delegation of 31 participants from the Asian Pacific Vending Association.

As in years past, the EVA Annual General Assembly meeting preceded the EVEX event. EVA members transacted association business at the AGE, then reconvened for a program of thought-provoking educational sessions. The first, led by Prof. Emanuele Frontoni, explored how “big data” can be applied to encouraging consumers to use vending. The speaker cited a recent study employing cameras that captured the detailed reactions and time spent by people in front of a snack machine, and demonstrated that this information can help operators better understand the customer. Thus, operators, manufacturers and suppliers can adapt their offerings to attract traffic.

The second session, led by Pau Garcia-Mila, was an interactive presentation on “Fast Innovation,” which demonstrated that companies must continue to innovate, and not wait too long to change their offerings. The participants created a new business prototype and took it online with a new website. This showed that customer feedback can be gathered in real time, assisting businesses to decide whether to launch a new project. The purpose of the session was to prove that once an innovation has been decided upon, it can be presented to customers very quickly.

Following the business sessions, the AGE participants had the opportunity to enjoy a range of local cultural activities in the Vatican and ancient city center of Rome. These activities also provided valuable networking time, and were followed by a gala dinner. A highlight was the presentation of the expanded EVEX Awards, which this year were determined by voting through the official event App.

Honored as Machine of the Year is the COTI, a networked interactive hot beverage vender from Crane Merchandising Systems. Recognized as Payment System of the Year is Nayax’s VPOS Touch, an all-in-one solution for cashless payments and integrated telemetry.

RISING GENERATION

The next day’s agenda led off with a well-received Young Operators’ Forum at which operators from 10 countries described their businesses and their current challenges. This was followed by a discussion of potential solutions. Despite their coming from very different regions, it became clear that all these operators confront comparable challenges. EVA reported that the similarities in addressing topics such as healthier vending and cashless payment options were particularly interesting. An earlier visit to the large Italian operator IVS stimulated a lively idea exchange before the Forum.

The remainder of EVEX was dedicated to the commercial exhibition, which afforded the sponsors an opportunity to promote their products and do some business.

“We are very grateful for the active support received by a wide range of EVA and CONFIDA members who really made the EVEX what it was,” the association said. 

The Diamond sponsor of this year’s event was N&W Global Vending; Gold sponsors included Bianchi Industry, CCV, Covim, FAS, Ingenico, Lavazza, Nayax, SuzoHapp and Worldline. The Silver sponsors included Brita Italia, Velarte, Nescafé, Acqua Panna and San Pellegrino; Bronze sponsors were AST International, Aztek, Castles Technology, Coffee & Drinks Systems, Coges, Coin Acceptors, CPI, De Jong Duke, Flo, Grefusa, Ilstant, Mastercard, Paytec, Payter, Sabicom, Sandenvendo, Sitael, Vendin and Vendman.

The European Vending & Coffee Service Association (EVA) is a not-for-profit organization established in 1994 and headquartered in Brussels, Belgium. It represents the interests of the European coffee service and vending industry in the European Union. Its members include national associations and individual companies across Europe. The National Associations also are made up of operators, ingredient manufacturers, cup suppliers, machine manufacturers and payment systems providers. The National Associations report to the EVA on their national situations and issues. There are currently 13 European National Associations within the EVA representing 14 countries.

EVA Adds Coffee To Formal Name

ROME, Italy — Members of the European Vending Association attending its Annual General Meeting here voted to support a change in the EVA name to “European Vending & Coffee Service Association.” The abbreviation “EVA” and its familiar star logotype will remain unchanged because these enjoy high recognition among the key stakeholders and institutions in Brussels and across the continent. 

The name change is designed to acknowledge the participants who now make up the majority of the industry. EVA reported that hot beverage machines constitute 62% of the European market, and as much as 90% of the market in certain European countries.