Embed Smart-Touch Makes Debut Across Dave & Buster's Chain

Posted On: 5/21/2015

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TAGS: Embed Smart Touch, Dave & Buster's, Dave & Buster's Entertainment, Power Card, Dave & Buster's Midway, amusement machines, Kevin Bachus, Helix Leisure, LAI Games, arcade games, family entertainment center

Embed Smart Touch, Dave & Buster's DALLAS -- Dave & Buster's Entertainment has begun installing brand-new Embed Smart-Touch readers across its entire chain of 74 facilities in the United States and Canada. Embed reports that a number of high-profile Dave & Buster's locations already have been upgraded. The Smart-Touch cashless terminal is slated for general release by year's end.

According to Embed, Dave & Buster's chose its next-generation reader in order to deliver an interactive, customizable experience at the point of play. The device will accommodate the chain's Power Card, and supports insertion, proximity (tap) and touchscreen interactions. Power Cards may be revalued at self-service Embed kiosks or by Dave & Busters' cashiers.

Dave & Buster's locations combine gamerooms with modern sports bars offering HDTVs, signature drinks, gourmet menu offerings and special events services. Its gamerooms are designed and equipped to deliver "the ultimate Midway experience," with games and attractions selected for maximum entertainment and social value.

Kevin Bachus, senior vice-president of entertainment and game strategy for Dave & Buster's, reported that "Embed worked tirelessly with our team to design a system that goes beyond just starting a game, to a whole new level of consumer engagement. The end result is a beautiful reader that is getting very positive guest feedback."

Embed's card systems for entertainment facilities offer admissions control, machine monitoring, cashless game actuation, and point-of-sale retail, food and beverage sales, as well as loyalty programs, prize redemption management and integrated event scheduling.

Its sister companies under the Helix Leisure aegis include the Locker Network, which markets an automated alternative to old-fashioned keyed locker banks that require an attendant; LAI Games, a maker of amusement machines and kiddie rides; and LAI Engineering, the design division of the group's manufacturing business.

Embed Smart Touch, Dave & Buster's
FULL-SERVICE DEBIT CARD READER: Embed Smart-Touch supports insertion, proximity (tap) and touchscreen interactions, and a full suite of features illustrated above. Embed's POS and cashless systems are used by more than 1,000 entertainment venues around the world. Dave & Buster's is first amusement operation to employ Smart-Touch.