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Embed, LAI Games And Locker Network Become Helix Leisure

Posted On: 7/9/2014

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TAGS: LAI Games, Helix Leisure, Leisure and Allied Industries, LAI name change, Theo Sanders, LAI Games, Adam Steinberg, cashless vending, arcade games, coin-op games, automated retailing, amusement games, family entertainment centers, redemption games

DALLAS -- Leisure and Allied Industries has completed a major reorganization that consolidates Embed, LAI Games and the Locker Network under a new umbrella company called Helix Leisure. Officials said the reorganization would enable the Helix units to "leverage their combined strengths and global reach, and [create] a seamlessly integrated product offering, while preserving each of the individual brands." The restructuring became effective on July 1.

The three companies will continue to operate under their established brand names and retain their R&D teams. Embed provides POS systems for entertainment venues, LAI manufactures amusement games and the Locker Network offers electronic networked lockers. They are now subsidiaries of Helix Leisure.

Theo Sanders, who became chief executive of LAI Games a year ago, has been named chief executive of Helix Leisure. Adam Steinberg remains executive director of Leisure and Allied Industries.

"In our increasingly connected world, there is a greater expectation for a seamless user experience," Steinberg said. "We feel that combining the LAI Group businesses that deliver products, services and systems to the industry will enable us to create even greater value and meet those expectations."

Perth, Australia-based Leisure and Allied Industries, also known as the LAI Group, will operate its family entertainment chain, Timezone, as an independent division. Leisure and Allied Industries was founded by Malcolm Steinberg in 1958.

Vending Times, LAI Games
PHOTO: LAI Group executive director Adam Steinberg (far left) gathers with Helix Leisure's U.S. staff in Dallas. The unit will continue to do business as LAI Games USA.

From Leisure & Allied Industries:

Helix Leisure, a division of the LAI Group, provides the out-of-home entertainment industry with an integrated offering of cashless debit card systems, POS solutions, customer loyalty, redemption management, entrance control, booking and ticketing, electronic locker operations, and a full range of amusement machines. The company is comprised of industry leaders Embed, LAI Games, and The Locker Network.

Embed provides operating solutions for any entertainment facility. Embed Systems allow for admissions control, machine monitoring, cashless operation of games and attractions, retail, food and beverage sales, loyalty systems, full prize redemption management and integrated event scheduling. Embed has offices in the the U.S., UAE, UK and Australia.

LAI Games, a subsidiary of Helix Leisure, has been a leader in the interactive entertainment and game industry for over 50 years. The company develops, manufactures, and sells coin- and card-operated prize merchandisers, ticket redemption games, photobooths and kiddie rides to distributors, operators and FECs around the world. LAI is headquartered in Singapore and maintains a U.S. office in Dallas.

The Locker Network is a subsidiary of Helix Leisure. It provides advanced, networked electronic locker systems to theme parks, waterparks, ski areas and other entertainment facilities.