EAG/VAE 2018 Exhibitors Applaud Quality Attendance, Wider Horizon

Posted On: 2/14/2018

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LONDON, England -- The organizers of this year's co-located European Amusement & Gaming and Visitor Attraction Expo trade shows, summarizing the success of the co-located events, hailed the continued increase in the quality and diversity of the shows' visitors.

EAG, organized by the British Amusement Catering Trades Association, and VAE, sponsored by the British Association of Parks, Piers and Attractions, again were staged in the ExCeL (Exhibition Centre London) in this city's historic Docklands.

A strong contingent of first-time exhibitors, combined with  increased exhibit space reserved by returning companies, resulted in the shows' occupying more floorspace than they have previous years. The EAG-VAE management team reported that many participants said this spacious presentation contributed to a more open and business-friendly environment.

According to show organizer Karen Cooke, "With 17 new participants and a number of regular exhibitors requiring larger stands, we extended towards the rear of the hall, creating a more even flow of visitors.

"Visitor numbers were on a par with the previous year, but many exhibitors mentioned that the quality of visitors continues to improve," she added. "There is little doubt that EAG&VAE has earned a reputation as a show for doing business and with a quarter of visitors coming from overseas, the show has maintained strong international recognition."


The show's international appeal was attested to by exhibitors, with Graham Liddle of Formula K International commenting,"We've seen quality visitors and earned new customers. There has been a good proportion of European visitors."

 First-time exhibitor Immotion reported benefiting from the many overseas visitors. Sales director Paul Collimore said, "EAG has given us the best possible showcase for European customers and has been fantastic for increasing our lead base."

Organizer Cooke explained that the show attracted visitors from the wider leisure market. This year's event had the benefit of additional promotion in allied markets that are turning to amusement products for incremental revenue. "I'm pleased to confirm that this has resulted in additional visitors from sectors such as Cinema and Holiday Parks in particular," she instanced.

Many of the show's participants commented that this year's EAG International & VAE reflected a new sense of confidence, illustrated by the success of Novomatic's launch of Bulldog Games whose managing director, Peter Collinge, expressed his satisfaction with the event.  "The show was a huge success, both in terms of launching the new Bulldog Games Brand and the new product lineup," he reported. "The platform of EAG could not have worked better to launch Bulldog. The stand remained busy and exciting for the full three days, and post-show enquiries have also continued to flow through. The show certainly exceeded the high and challenging expectations I had set."

Technology companies fared especially well at the show, with strong representation from virtual reality creators. These exhibits were backed by a full day of seminar sessions, led by KWP's Kevin Williams, which covered the subject in detail.

At the Instance Automatics exhibit, Omni Arena VR generated a great deal of interest, with Instance Managing Director Ian Eason saying: "We had a very successful EAG show which was down to us having three of the best pieces at the event, namely the Atari Pong Table, the Omni Arena VR Setup and Coconut Shy from UNIS."

For E-Service, technology also was a prime attraction.  Managing director Mike Clokie said, "Once again, EAG has exceeded expectations. The show has attracted professional people wishing to discuss emerging technologies and opportunities."

With alternate payment media also playing a prominent role at the 2018 show, C-z Patel, application sales manager for Nayax UK and a seminar presenter, reported that "We're really pleased at the level of enquiries. We'll be back next year, and with a larger stand."

Louise Janeway, sales director at Hemisphere West Europe, commented: "A really busy and successful show, and also great for networking. The industry is really embracing contactless payment."

The products always are the real stars at EAG & VAE, but the event – now in its 10th year – has come to mean much more. The show provides focus at the start of the year and is a hub for professional organizations, charities, manufacturers, distributors and others who come together to buy, sell, exchange experiences, entertain and be entertained, and to enjoy being part of an innovative industry.

Next year's show will take place from Jan. 15-17, 2019. EAG International and The Visitor Attraction Expo are organized by Swan Events Ltd., Harpenden, England.

HIGH TOUCH, HIGH TECH: Above left, industry members network in the exhibit area of 2018 EAG & VAE in London; right, showgoers experience virtual reality in Harry Levy 6-seat VR Family ride at the Crowndirect exhibit. The show drew registrants from many countries and a variety of sectors.