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EAG 2014: Instance Automatics Continues Support For January's Show In London

by EAG Press Release
Posted On: 1/3/2014

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TAGS: amusement business, coin-op industry, coin machines, EAG international, European Amusement and Gaming Expo, Ian Eason, Instance Automatics Vending, arcade games, vending, Maxx Grab cranes, OM Vending, photo booth, Sketch Studio system, UNIS, Universal Space


Source: EAG International | Released Jan. 2, 2014

LONDON -- Since its launch in 2010, EAG international is attracting an increasingly diverse mix of exhibitors mirroring the general evolution of the amusements and coin-op industries. Indeed, visitors flocking to the forthcoming expo taking place Jan. 21-23 will not be disappointed and are promised to be presented with the latest product and service developments from a variety of organizations, large and small, corporate and owner managed. Participants will share the unifying purpose of furnishing coin-op and amusement operators with exciting innovations to enhance their businesses.

Instance Automatics Vending (Sutton On Seas, Lincs) has supported EAG International since its inception and the company embodies many of the show's values. In the words of Instance Automatics' Ian Eason: "We've built our business by listening to the needs of some excellent customers who have input and helped us along the way. We always try not to have pre-conceptions and to think out of the box."

Eason originally entered the industry thirty years ago as an arcade worker and eventually established a business, along with his wife Tina, in 1992. For many, the company is best known for its industry leading Maxx Grab cranes, but the modern day Instance Automatics manufactures and distributes an exciting portfolio of skill-based vending, redemption and amusement products, as well as a huge amount of prizes used in the amusement, vending and redemption environments, all following the company's mantra of realistic pricing and operator value.

Maxx Grabs are the cranes of choice for leading operators, favored for their superior earnings capability and reliability. Instance Automatics supplies both new and refurbished product, backed by after-sales support.

In addition to developing its own games, Instance Automatics distributes a wide range of amusement and vending machines for Spain's OM Vending, and is the UK and Ireland distributor and development partner for prolific Chinese manufacturer Universal Space (UNIS). Eason is a firm believer in the future of the redemption sector, evidenced by the company's huge offering, with many games from UNIS plus Instance's own home grown models.

However, any prize-vending machine is only as good as its contents, and Instance Automatics is highly skilled at sourcing generic and licensed prize for cranes, redemption counters and vending capsules, plus bouncy balls at competitive prices. "This is a highly fashion-orientated part of the business and many of our customers rely on our advice on what's hot and for how long it's likely to be popular. Some operators have a tendency to over-buy, tying up working capital and depressing incomes. We help them with achieving the optimum balance," Eason explained.

Instance's enterprising spirit is well illustrated by its development of conversion kits for out-of date PC-based photobooths. Booths can be readily converted to the company's Sketch Studio system, offering an exciting range of sketches and caricatures to the customer, as well as extending the return on the operator's original product investment.

Instance Automatics enjoys a thriving parts business, supporting operators throughout the UK with spares for a comprehensive range of products. Keen prices are also offered on consumables such as the print pack used in the Amutec and Jolly Roger children's rides.

Eason confirmed that EAG International is the main trade show for the company: "This year, we'll debut some exciting new Universal Space product that delivers capsules or tickets, or indeed both, giving operators more options as to where they can operate the machines. We're also looking forward to introducing our great new prize every time range of prizes for the UK market. We view EAG International as an excellent opportunity to re-enforce our presence in the industry and are looking forward to welcoming visitors to stand No. 340."

Registration for EAG International is now open at eagexpo.com

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