Destini And Vengo Partner To Deliver Product Sampling Through 1,000-Plus Vending Machines Across U.S.

Posted On: 12/6/2018

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF


CHICAGO -- Destini, a product-locator and store-level intelligence platform for CPG brands across the U.S. and Canada, has partnered with New York City-based Vengo Inc., which has a vending machine and sampling network with more than 1,000 locations across gyms, colleges, hotels and corporate offices.
 
Destini will offer CPG brands digital media and sampling campaign opportunities targeting hard-to-reach consumers near retailers selling those products.
 
Vengo's customizable interactive display allows custom graphics and HD video, which the company said results in a high conversion rate of samples distributed and valuable consumer insights.
 
"We're excited to offer brands an innovative way to reach and engage consumers where they are in the real world; meeting them where they live, work, and play," said Destini founder and chief executive David Navama. "Combining digital storytelling with the gratification of a tangible product sample delivered in real-time creates an incredibly memorable exchange between the brand and consumer."
 
The companies emphasized that brands can maximize both the reach and depth of consumer engagement to generate a higher ROI from their shopper marketing budgets, with campaigns starting at under $20/day, a cost-effective alternative to traditional marketing campaigns.
 
"Vengo is enabling brands to reach into the most relevant and hard to reach spaces," added Vengo chief executive Brian Shimmerlik. "We look forward to setting a new bar for interactive sampling campaigns with Destini, offering brands unprecedented access to 20,000,000-plus unique impressions and over 160,000 distributed samples each month."
 
For more information about the program, e-mail Destini director of brand activation Kyle Volenikn or visit destini.co/vengo.com.