Danny DeVito To Star In M&M's Super Bowl Commercial; Twitter-Activated Vending Machine Adds To Hoopla

Posted On: 1/31/2018

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HACKETTSTOWN, NJ -- M&Ms spokescandies will take human form as Danny DeVito in a Super Bowl LII commercial airing during the first quarter of the big game this Sunday, Feb. 4, on NBC.

In the Super Bowl host city of Minneapolis, M&M's will bring a Twitter-activated vending machine to the experience on Saturday, Feb. 3, to give fans a chance to view the new commercial and get free M&M's.

The 30-second spot, created by BBDO New York, focuses on how M&M's spokescandies cope in a world filled with people who want to eat them.

It opens with Ms. Brown walking down a busy sidewalk alongside Red, who is frustrated that people keep trying to eat him. He discovers a "lucky" penny and wishes he could become human. Miraculously, his wish is granted and he takes on the human form of Danny DeVito. After Red transforms into a human (DeVito), he confirms people no longer want to eat him, but his luck quickly runs out.

M&M's tapped into the popularity of online social influencers by casting YouTube star, actor and singer Todrick Hall in this year's commercial. During the spot, DeVito asks Hall, "Do you want to eat me?" -- and Hall responds by shaking his head in disgust.