CWJ Roasters Expands On-The-Go Reach With Kegerator Vending Machines

Posted On: 4/16/2019

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ARLINGTON, VA -- Commonwealth Joe Coffee Roasters (CWJ) said consumers in the Mid-Atlantic will soon start to see its Kegerator Vending Machines pop up in apartment buildings, sports clubs, university campuses, and other public locations.
 
Through its new licensing partnership with San Diego-based Smart Beverage Technologies (SBT), the inventor of the machine, CWJ said it will expand its product offering, service new customer segments, and improve efficiencies along its "last-mile" refrigeration supply chain, while utilizing the latest advancements in telemetry and workflow automation.
 
Through the licensing partnership, CWJ has rights to operate the machines east of the Mississippi. The company is also seeking OCS operator, distributor and OEM partners.
 
In addition to dispensing its own signature nitro coffee through the SBT machines, the company has partnerships with GT's and Marin to include their kombucha.
 
Commonwealth Joe Coffee Roasters offers full-service, kegged beverage programs with nitro cold brew and other craft beverages on tap to offices in Washington, DC, New York City, Philadelphia and Baltimore.  It also operates a retail café in Arlington, VA.
 
Arlington, VA-based CWJ said its plans to aggressively pursue vending will enable the company to reach a wider audience through the placement of machines outside of offices, allowing businesses to transfer or share the cost of on-tap beverages with the end consumer through the machine's self-pay functionality, and provide consumers with access to craft beverages 24/7.
 
With the ability to remotely monitor beverage quantity, temperature and gas- pressure levels, operators can increase service standards, improve safety and provide a seamless customer experience, official noted.
 
"Consumers crave a variety of premium craft beverages throughout their day. Traditionally, you've only been able to get cold brew and kombucha from coffee shops and grocery stores, but there isn't always a store nearby," said CTW chief executive Robert Peck. "Beverage companies are missing out on a lot of opportunities to reach customers outside of traditional retail locations. Our on-tap program with free flow and vending capabilities bridges that gap. It allows us to provide premium beverages on tap, wherever is most convenient. We are creating a new channel and route-to-market to reach beverage consumers."
 
To support the partnership, Alex Kilkka recently joined the CWJ team as chief technology officer. Kilkka, formerly chief executive of a software development consulting company, built out cwj.io, an internal platform used to monitor and deploy the Kegorator Vending Machines in the field.
 
"With the rollout of these smart machines, CWJ is tapping into the Internet of Things and enabling game-changing capabilities - like self-ordering refills and real-time analytics," Kilkka commented.
 
SBT founder and chief executive O'Neil Sawh said the company has already seen widespread success on the West Coast by with beverage partners Blackbird Beverages and Kombucha on Tap.
 
"Kegged beverage companies are now able to take their traditional wholesale kegged business and monetize individual sales from a keg, versus selling an entire keg to one customer," he said. "The compartmentalization of a keg allows the manufacturer of a liquid to create more value than selling the entire keg under the old wholesale model."