CTW Breaks Exhibitor Records, Keeps Operators On Leading-Edge Of Fast-Changing OCS Market

Posted On: 11/19/2018

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NEW ORLEANS -- The National Automatic Merchandising Association's Coffee, Tea and Water Show (CTW) welcomed approximately 800 industry professionals to New Orleans with its largest-ever tradeshow floor and a robust educational lineup.
 
The annual educational conference and tradeshow, held at the Hyatt Regency New Orleans Nov. 12 to 14, once again co-located with the International Bottled Water Association's annual business conference.
 
CTW's inaugural Coffee Crawl prior to the show's official start allowed industry professionals to experience the iconic coffee places and flavors of New Orleans.
 
Former Starbucks president Howard Behar keynoted CTW's opening session with a one-on-one dialogue moderated by Liz Williams, president and director of the National Food & Beverage Foundation, during which he provided an enlightening view of his leadership principles and philosophies.
 
A key takeway was Behar's realization early on that the company was not in the coffee business serving people, but rather in the people business, serving coffee. The coffee giant's mission statement is "To inspire and nurture the human spirit -- one person, one cup and one neighborhood at a time," and it's at the core of every employees' decision making every day, he emphasized.
 
CTW's diverse educational lineup explored new products, technologies and industry trends that are driving change in the coffee service industry and the actions operators can take to keep in step with consumers' evolving preferences and expectations.

The show floor featured a record 126-plus exhibitors.  Cold brew coffee, bean-to-cup brewers, high-end teas and functional, premium and better-for-you snacks beverages with "clean" ingredients provided a snapshot of some of the most in-demand products in today's breakrooms.
 
More than 20 industry experts shared their insights in educational sessions focused on trends in OCS, bean-to-cup strategies, technological advancements, packaging innovations and more. Representatives from the U.S. Environmental Protection Agency provided an update on 2018 Energy Star guidelines for coffee brewers, vending machines and water coolers.

The show floor featured a record 126-plus exhibitors. Cold brew coffee, bean-to-cup brewers, high-end teas and functional, premium and better-for-you snacks beverages with "clean" ingredients provided a snapshot of some of the most in-demand products in today's breakrooms.
 
NAMA presented Mike Tompkins of Coffee Products Assoc. its 2018 Coffee Legend award for his contributions to the coffee service industry. Tompkins, an expert in the coffee service industry, started his own consulting firm in 1995. He has long been an advocate for and participant in the development and training of quality standards for coffee and tea beverages for the industry.

Tompkins spearheaded the development of NAMA's Coffee 101 and Quality Coffee Certificate programs, and currently sits on NAMA's Coffee Services Committee. Additionally, he serves on the working group developing NAMA's new iteration of Coffee 101, The Essence of Coffee, an immersive educational experience new to CTW this year. The program guided showgoers from the origin of coffee through taste profiles to the total customer experience. It also covered bean-to-cup brewing; technology trends in OCS; water taste and quality; sustainability; and consumer trends.
 
Stay tuned for more in-depth CTW Coverage.

MAN OF THE YEAR: NAMA chair Jeff Smith (l.) of Allstar Services (Port Huron, MI), chief executive Carla Balakgie and coffee committee chair Jon Snyder (r.), Snyder Food Services (Fort Wayne, IN), present Coffee Legend award to Mike Tompkins.
 
 
LOCAL FLAVOR: CTW showgoers take advantage of inaugural Coffee Crawl to experience the Big Easy’s finest coffees before diving into opening day educational sessions.
 
FOLLOW THE LEADER:  Former Starbucks president Howard Behar shares his view of the coffee giant’s leadership principals and philosophies in one-on-one dialogue moderated by Liz Williams, president and director of the National Food & Beverage Foundation.