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Crane Merchandising Systems' Media Machines Selected As Part Of Vending RFP At Minneapolis-St. Paul International Airport

by CMS Press Relaease
Posted On: 7/3/2013

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TAGS: Vending, OCS & Food, Crane Merchandising Systems, Crane Media vending machine series, Minneapolis-St. Paul International Airport, Metropolitan Airports Commission, Merchant Media machine, Theisen Vending Co., Lieberman Cos., Kurk Johnson, Matt Grimm, Streamware Vending Management System, VendMAX


Source: Crane Merchandising Systems | Released July 1, 2013

Minneapolis, MN (July 1, 2013) -- On June 21, 49 of Crane Merchandising Systems' new Media machines with 7" touchscreens were installed at the Minneapolis-St. Paul International Airport as part of its recent vending operations request for proposals. Seeking to implement a new cutting edge technology program, the Metropolitan Airports Commission (MAC) sought out the most technologically advanced vending equipment to complement the other innovations that were being incorporated throughout the airport, including digital touchscreen directories.

During the RFP review process, the MAC decided that Crane's Merchant Media machines best represented the technology they were looking for to meet their needs. The contract was awarded to Theisen Vending Co. who, together with local distributor Lieberman Cos., worked to secure and install 18 of Crane's new Merchant Media snack machines and 31 BevMAX Media cold beverage machines. Each piece of equipment is completely integrated with Crane's Currenzaâ„¢ Navigator telemetry device, credit card swipe, bill validator, coin mechanism, and virtual on-screen features including access to nutritional facts and a new virtual shopping cart that enhances the shopping experience.

"We are very excited to be a part of this monumental project," said Kurk Johnson, Sales Manager, Lieberman Cos. "We've been a distributor of Crane's equipment for many years, and we are familiar with the level of quality they produce. The Media machine has so much to offer not only to the consumer, but the operator, as well; it really is the perfect fit for this location."

Crane Media vending machine, Minneapolis-St. Paul International Airport

PHOTO: Showing off a sampling of Crane Media vending machines at the Minneapolis-St. Paul International Airport, from left, are Theisen Vending's Tom Theisen, Crane's Tom Glomski, Lieberman Cos.' Hal Lieberman and Theisen's Dale Lund.

"We were looking for a vending partner that would provide a state-of-the-art vending approach to fulfilling customers' needs," said Matt Grimm, MAC Concessions & Business Development Manager. "We live in a society where busy travelers value convenience and are used to having the information they want at their fingertips. The Media's ability to display nutritional facts on a modern touchscreen and accept large bills and credit cards were major selling points for us. Plus, the machines really get people's attention; their sleek, modern appeal catches people's eye and invites them to take a closer look at the food and beverage choices available to them."

To ensure consistency across all of the machines in the airport, and enhance their own efficiencies, Theisen Vending retrofitted several of the remaining installed base of machines with Navigators and Crane's cashless solution so that one processor and reporting system can be used to monitor cashless transactions for the entire location. Additionally, Theisen Vending is utilizing Crane's Streamware Vending Management System, VendMAX, to conduct pre-kitting and cashless reconciliation.

"We wanted a streamlined approach to servicing the Minneapolis Airport, and Crane's vast portfolio of solutions enables that, from equipment, to telemetry, cashless and vending management," said Dale Lund, General Manager, Theisen Vending. "Even when it came to installing and testing the machines, Crane's approach to field service, coupled with Lieberman's support, was extremely helpful in implementing this new vending program at this location."

About Crane
Crane Co. is a diversified global manufacturer of highly engineered industrial products traded on the New York Stock Exchange (NYSE: CR). One of its segments, Crane Merchandising Systems, designs and manufactures a diverse, yet integrated portfolio of automatic merchandising equipment across multiple verticals, including hot and cold beverage, snack, and food, as well as payment devices, cashless processing, vending management software and wireless communication technology. Its legacy of brands (Automatic Products®, Dixie Narco®, GPL®, National Vendors™, Stentorfield™ and Streamware®) enables Crane to provide customers a complete, cross-platform solution while maintaining innovation, quality and service. Visit

About Lieberman Cos.
With over 100 years of experience spanning four generations of ownership, Lieberman Cos. (LCI) distributes amusement, vending, ATMs and other equipment. From our headquarters in Bloomington, Minnesota, Lieberman offers a "one-stop-shop" with new and used equipment sales, service, and financing. The vending division (previously Viking Vending) distributes full-line vending equipment including coffee, snack machines, cold beverage, combo food vendors, condiment stands, microwaves and change machines. The company is an exclusive distributor of brands such as Automatic Products, Crane, AMS, Dixie-Narco, SandenVendo, Panasonic and more. Visit

About The Metropolitan Airports Commission
The Metropolitan Airports Commission, a public corporation of the state of Minnesota, owns and operates Minneapolis-St. Paul International and six general aviation airports in the Twin Cities metropolitan area. Visit

About Theisen Vending Co.
Theisen Vending Co. was founded in 1960 by Thomas N. Theisen who placed his first penny gumball machine in the student union of his college. As his growing list of customers requested more equipment, he progressively expanded throughout the years from a bulk vending operation and distribution company to operating full-line vending, office coffee systems, digital jukeboxes, amusement games including self-redemption, pool tables and electronic dart boards as well as leagues, and kiddie rides which also include manufacturing and distribution. Visit

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