Crane Merchandising Systems Collaborates With NAMA And General Mills To Raise Awareness For Operation Homefront

Posted On: 3/21/2019

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WILLISTON, SC -- Crane Merchandising Systems, a Crane Co., collaborated with National Automatic Merchandising Association and General Mills in honor of National Vending Day on March 7 to raise awareness for Operation Homefront, a nonprofit organization that supports military families.
The three-day campaign ran on more than 30,000 Crane Media vending machine screens nationwide and featured a message encouraging consumers to share their positive vending experiences on social media using #VendingDay. More than 2.1 million people engaged with the message and their social media activity drove awareness and thousands of dollars in donations to Operation Homefront, Crane reported.
"As a team, we were thrilled to participate in the inaugural National Vending Day, driven by NAMA, not just to support our channel, but this worthwhile cause," said Kirn Reis, vice-president and general manager of cold drink and snack food for Crane Merchandising Systems.  "We look forward to continuing to expand our positive impact on the channel with the power of digital media."
The Crane Media Network manages advertising campaigns over the air on more than 35,000 screens, helping vending operators and brands grow consumer engagement and sales. Crane's advertising program has delivered significant results over the past few years and offers the ability to influence more than 12 million consumers monthly in the United States alone.
National Vending Day showcased the U.S. convenience service industry and its total economic impact of nearly $25 billion. The industry, providing 140,000 good paying jobs with $7.21 billion in wages, pays $3.5 billion taxes at every level of government, according to NAMA.
"We appreciate and value the support of Crane Merchandising Systems and General Mills to fund efforts enabling an opportunity to give back through Operation Homefront by assembling backpacks for military children at the 2019 Fly-In and Advocacy Summit," said NAMA senior vice-president of external affairs Eric Dell. "Vending Day overall is a win/win with the industry coming together to shine a light on the channel, with the added benefit to military families through this fantastic organization."