Crane Merchandising Systems 'Builds Experiences' For Operators And Consumers With Next-Gen Innovations

Posted On: 5/7/2019

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WILLISTON, SC -- Crane Merchandising Systems, a Crane Co. company,said it is "building experiences" through several next-generation product offerings that it demonstrated at the recent National Automatic Merchandising Association NAMA Show at the Las Vegas (NV) Convention Center. The company also launched a national "Building Experiences" campaign at the show.
"As a full-solution provider, we are driven by our commitment to create meaningful results for operators and their businesses," said Crane Merchandising Systems president Brad Tedder.  "We are building value-added experiences through a robust and integrated product offering that includes vending equipment, hardware and software, which creates a better return on investment for operators than non-integrated solutions."
The campaign features the words Building and Experiences separated by an adjective encased in the Crane box consistent with its logo and was prominently displayed throughout the company's NAMA Show exhibit.
Every product or solution demonstrated by Crane at the NAMA Show brought to life the "Building Experiences" message including Media2, Simplifi software, Cora, Crane Cashless, digital advertising, and the three new coffee machines -- Coti, Cali and Linea.
Crane demonstrated at the NAMA Show how:
>> Media2 is building engaging experiences for consumers with its larger touch screen, suggestive selling feature, full-motion video and digital advertising.
>> Simplifi software, a next-generation cloud platform for connectivity and enterprise management, is building connected and efficient experiences by allowing operators to manage their business on the go.
>> Crane Cashless and Cora are building profitable experiences by leveraging connected screens to display and help operators earn revenue from third party advertising through the Crane Media Network. To date, Crane Media Network has run more than 60 national campaigns with more than 50 national brands and has delivered operators additional revenue totaling more than $250,000 from 2016 to 2018.
>> Coffee by Crane is building convenient experiences by introducing two new freestanding machines called Coti and Cali, and one new tabletop called Linea, ensuring there is a coffee machine for any location.
"We are successful when our customer is successful," said Crane Merchandising Systems vice-president of sales and marketing Tom Glomski.  "And that's why our entire strategy is vested in building the kind of experiences that create profitable growth for operators."