Crane Launches Next-Generation Media2 Platform With More Engaging Consumer Experience, Ad Revenue Opportunities

Posted On: 2/12/2019

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WILLISTON, SC -- Crane Merchandising Systems, a Crane Co. company, has taken the wraps off Media2, which enhances the user experience and adds more ways for operators to profit from incremental ad revenue with the popular vending machine platform.
Media2 delivers enhanced performance with faster touch responsiveness on its larger 9" screen, smooth full-motion video playback, improved dimensional graphics, and increased storage capacity. To enhance service team efficiency, boot time is now less than a minute.
"We leveraged knowledge provided by thousands of Media machines in the field, and excellent feedback from vending operators to deliver a powerful performing machine with a truly engaging experience for consumers," said vice-president and general manager of cold drink, snack and food Kim Reis. "With improved screen performance, suggestive selling and advertising features, Media2's average daily sails in our trails were consistently 23% higher than original Media."
The new intuitive user interface is designed to influence consumer behavior with suggestive selling through a patent-pending recommendation engine. Operators can highlight specific products by placing them into the "Featured Products" category which is ideal for exposing new product to consumers and promoting slow movers. Over a four-week trial period, the new suggestive selling feature more than doubled targeted item sales for a traditionally low-selling product.
The additions of full-motion video and sponsored product suggestions allow Media2 to takes Crane's digital advertising experience to a new height. Brand companies and vending operators now have four unique opportunities to advertise throughout the vending process.
As with earlier Media products, vending operators have the opportunity to earn incremental revenue by signing up to participate in over-the-air managed advertising campaigns. Crane says its advertising program has delivered significant results over the past two years and offers the ability to influence more than 12 million consumers monthly in the U.S. alone.
The new generation of Media2 products also offers Crane's remote management services. This allows operators manage their machines on the go, reducing visits to machines, improving efficiency, and keeping content fresh for consumers.