Coke Florida Implements New Operating Model, Shuffles Senior Leadership

Posted On: 2/13/2018

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TAMPA, FL -- Coca-Cola Beverages Florida LLC (Coke Florida) said it has implemented a new operating model and made senior leadership appointments. The changes are designed to accelerate the bottler's transformation into a locally managed, customer-focused business.

"Our new operating model is simplified, leaner, and more agile. It will allow us to move faster with the initiatives that are already under way to transform our company into a world-class sales, manufacturing and distribution business.," said Coke Florida chairman and chief executive Troy Taylor.

As part of the new operating model, Thomas Benford has been promoted to the newly created position of chief commercial officer. He will oversee an integrated commercial organization that brings together the customer relationship management, franchise field operations, marketing, enterprise planning, corporate development, franchise relations, risk management, sustainability and security functions.

He joined the company as vice-president of strategy and planning at its founding as an independent Coca-Cola bottler in 2015 and was promoted to executive vice-president a year later.

Coke Florida has promoted Sally Forsyth to the expanded role of vice-president of enterprise planning. She will oversee the building of the company's integrated business processes.

The bottler has named Joe Gentry vice-president of marketing. He was most recently vice-president and general manager for Coke Florida's south Florida region.

Jeff Ortmeier has moved up to the new role of vice-president and general manager of franchise field operations. He was most recently vice-president and general manager for the north Florida region.

Scott McLaughlin is now Coke Florida's director of commercial capabilities. He will oversee the building and implementation of enterprise-wide, localized commercial capabilities to improve retail execution.

Erin Black will continue as vice-president of risk management and sustainability. She will also add facilities management to her duties. Mark Pitts will continue as vice-president of corporate development and with the added responsibility of franchise relations.

Jane Grout will remain vice-president of customer relationship management.
Eric Ward will continue as director of security. He was chief of the Tampa Police Department prior to joining Coke Florida and will also play a key role in the company's community relations activities.

Terrence Gee has moved up to the new role of senior vice-president of technology and enterprise transformation from his previous post as chief information officer.

Jason Reed has been promoted to the new role of senior vice-president of Coke Florida's product supply network, overseeing the company's manufacturing, warehouse, and distribution operations. He was most recently senior vice-president of manufacturing.

David Cross will continue as senior vice-president of human resources, with the added role of public affairs and community relations.

Erika Noonburg-Morgan will continue as senior vice-president and chief financial officer and Deborah Pond will remain senior vice-president and general counsel.

Reginald Goins, who joined Coke Florida as president and chief operating officer at its founding as an independent Coca-Cola bottler in 2015, has left the company, and that role has been eliminated. Goins was instrumental in the company's initial acquisition of central Florida operations from Coca-Cola Co., and in helping position the company to acquire additional operations in north and south Florida from Coca-Cola Co.

Coke Florida, founded in 2015 and headquartered in Tampa, FL, is the third largest privately held Coca-Cola bottler and the sixth largest independent bottler of Coke products in the United States. Its exclusive territory covers more than 18 million consumers across 47 Florida counties, and includes the major metropolitan markets of Jacksonville, Miami, Orlando and Tampa. Coke Florida sells, manufactures, and distributes over 600 products of Coca-Cola Co. and other partner companies.