Coke Debuts First New Flavor In A Decade

Posted On: 2/11/2019

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ATLANTA -- Coca-Cola Co. is rolling out Orange Vanilla Coke -- the brand's first new flavor innovation in more than a decade. The new flavor also comes in a Zero Sugar version. Vanilla Coke launched in 2007 and Cherry Coke has been on the market since 1985.
"We wanted to bring back positive memories of carefree summer days," explained Coca-Cola brand director Kate Carpenter. "That's why we leaned into the orange-vanilla flavor combination -- which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way."
Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar come in 12-fl.oz. cans and 20-fl.oz. PET bottles. The new flavor also will be available exclusively at Wendy's restaurants in Coca-Cola Freestyle fountain dispensers through the end of the NCAA March Madness basketball tournament before rolling out nationally across all Freestyle units.
Promotional 12-fl.oz. cans of Orange Vanilla Coke, Orange Vanilla Coke Zero Sugar, Cherry Coke and Cherry Coke Zero Sugar will be available for a limited time. Coke Orange Vanilla and Cherry Coke also will be offered in half-liter 6-packs. The beverage giant is also introducing new graphics on the Cherry and Vanilla packages so all Coca-Cola flavors now share a similar packaging design to promote the full range of options.
Separately, the company also updated the names of Coca-Cola Cherry Zero (now Coca-Cola Cherry Zero Sugar), Coca-Cola Vanilla Zero (now Coca-Cola Vanilla Zero Sugar) and Caffeine-Free Coke Zero (now Caffeine-Free Coke Zero Sugar) to be consistent with the Coke Zero Sugar branding.
Orange Vanilla Coke was available for a limited time in Canada last summer and well received, which prompted a successful test in the U.S. leading up to the launch. It comes on the heels of the introduction of new Diet Coke Blueberry Acai and Strawberry Guava.
Coca-Cola hasn't always had success introducing new flavors. Coke fans famously revolted when the soda giant changed the Coca-Cola recipe in 1985 and introduced New Coke, prompting its return to the original formula. The company also experimented with Black Cherry Vanilla Coke and coffee-flavored Coca-Cola Blak, among others.