Coin-Op Industry Veteran John Lotz Dies At 71; Led Betson Pacific

Posted On: 7/11/2018

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 John Lotz
VALENCIA, CA — John Lotz, who devoted four decades to vending and amusement/music equipment sales, died on July 5. He was 71.

Lotz, who began his industry career in New York, relocated to California in 1981 to work with Betson Enterprises in that company's revitalization of its West Coast distribution business. He began as vending sales manager for Betson Pacific; over the ensuing 20 years, he rose to marketing director and general manager of the branch. He went on to serve with leading amusement equipment manufacturers including Medalist Marketing Group (Pacific, WA); Triotech (Joliette, QC, Canada); LAI Games (Dallas, TX); Apple Industries (Greenvale, NY) and, most recently, Sacoa (Fort Lauderdale, FL).

Widely respected in the industry for his professionalism and sales skills, he also is remembered for his generosity of spirit. "John really looked out for me when I began my career as an assistant editor in the late '80s," said VT president and publisher Alicia Lavay. "I will miss him very much. He was kind, personable and  brilliant -- truly one of the good guys."

He is survived by his wife Kathy, brother Trey and sister Joanne.