Coffee Nut Is M&M's "Flavor Vote" Winner

Posted On: 7/29/2016

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TAGS: M&M's 75th anniversary, M&M's newest flavor, M&M's peanut-flavored addition, Coffee Nut

HACKETTSTOWN, NJ -- In honor of M&M's 75th anniversary, the brand asked fans to choose its newest peanut-flavored addition. With more than one million votes cast, Coffee Nut is the flavor loved most.

Starting in August, the Coffee Nut flavor will join M&M's Original Peanut, which was first introduced in 1954, in stores nationwide. Coffee Nut defeated two other peanut-flavored challengers, Honey Nut and Chili Nut to win consumers' votes.

Once fans cast their votes for their favorite new M&M's peanut flavor, they were entered for the chance to win $100,000 and earn the title of the official M&M's Taste Tester. The official winner is a man from Raleigh, NC.