Coca-Cola Turkey Plays Up Summer Vibe On Cans With Thermochromic Color-Changing Inks

Posted On: 6/27/2018

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PHILADELPHIA -- Coca-Cola Turkey worked with Crown Holdings Inc. to use thermochromic inks to add color, function and fun to 10 new aluminum beverage can designs this summer.

Historically, one or two thermochromic inks have been combined to communicate temperature changes. For the first time, Coca-Cola Turkey is using thermochromic ink technology as a decorative tool, making it an integral part of how the can looks. Four separate inks have been used to create bright designs that stand out when the cans are chilled and the drinks are ready for consumption.

The designs featured on Coke Red and Coke Zero beverage cans have summer themes, ranging from ice cubes and palm trees to sandals and sailing boats. The images are colorless at ambient temperature and change to colorful patterns when the drink is chilled and ready for consumption.



“Crown worked with dedication to facilitate the complex printing process of the four inks, a novelty in our line of work,” said Matt Twiss, marketing and business development director at Crown Bevcan Europe and Middle East. “While we have used thermochromic ink technology for many commercial applications, the Coca-Cola campaign highlights its potential as a decorative tool, conveying a message of freshness and fun in an aesthetically pleasing and original way. The inks also encourage consumers to interact with the brand at the point of sale and during consumption.”

Coca-Cola launched the summer campaign with a video featuring Turkish movie stars taking a dip in the Mediterranean and enjoying a Coke.

The cans are produced at Crown’s Osmaniye plant, in central southern Turkey, a state-of-the-art production facility with the capacity to produce approximately two billion cans per year. A total of 70 million units will be produced in 2018 for this campaign alone, with a large number already in the retail supply chain.
 
Crown Holdings Inc., headquartered in Philadelphia, is a leading supplier of packaging products to consumer marketing companies around the world.