Coca-Cola Tests Aftertaste-Free Stevia Formulation

Posted On: 11/20/2017

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ATLANTA -- Coca-Cola Co. said it will test a calorie- and sugar-free stevia-sweetened version of its namesake cola, formulated to remove the bitter aftertaste associated with previous attempts.

The new drink will roll out overseas in the first half of next year and its acceptance will determine expansion into the U.S.

The beverage giant's Coca-Cola Life is sweetened with both stevia and cane sugar to mask ithe aftertaste, and has 60 calories. But the new zero-calorie formulation uses only sweetener derived from the stevia leaf and reportedly removes the molecules that cause the aftertaste.

The classic Coca-Cola red cans for the new formulation will feature a green strip on top that reads "Stevia No Sugar" and a stevia leaf graphic underneath the logo with the words "sweetened from a natural source 100% stevia."

The company introduced a reformulated version Coke Zero, Coca-Cola Zero Sugar, in the U.S. earlier this year.