Coca-Cola Sets Goal To Help Collect And Recycle A Bottle Or Can For Every One It Sells By 2030

Posted On: 1/20/2018

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ATLANTA -- Coca-Cola Co. said it is reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.
This goal is the centerpiece of the company's new packaging vision for a "World Without Waste," which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100% recyclable.
"The world has a packaging problem -- and, like all companies, we have a responsibility to help solve it," said Coca-Cola Co. president and chief executive James Quincey. "Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past."
The company and its bottling partners are pursuing several key goals. By 2030, for every bottle or can the Coca-Cola system sells globally, the beverage giant aims to help take one back so it has more than one life. Coke is investing its marketing dollars behind its 100% collection goal to help people understand what, how and where to recycle.

It will support collection of packaging across the industry, including bottles and cans from other companies. The Coca-Cola system will work with local communities, industry partners, its customers and consumers to help address issues like packaging litter and marine debris.

To achieve its collection goal, Coke said it is continuing to work toward making all of its packaging 100% recyclable globally by using more recycled content, developing plant-based resins, or reducing the amount of plastic in each container. By 2030, the Coca-Cola system also aims to make bottles with an average of 50% recycled content. The goal is to set a new global standard for beverage packaging. Currently, the majority of the company's packaging is recyclable.
World Without Waste is the next step in the company's ongoing sustainability efforts, building off success in replenishing an estimated 100% of the water it uses in its final beverages. The company said it achieved and exceeded its water replenishment goal in 2015, five years ahead of expectations.
"Bottles and cans shouldn't harm our planet, and a litter-free world is possible," Quincey said. "Companies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action. That's exactly what we're going to do, and we invite others to join us on this critical journey."  
Coke said it will work to achieve these goals with the help of several global partners: the Ellen MacArthur Foundation's New Plastics Economy initiative; the Ocean Conservancy/Trash Free Seas Alliance; and World Wildlife Fund (The Cascading Materials Vision and Bioplastic Feedstock Alliance). Coca-Cola said it will also launch efforts with new partners at the regional and local level and plans to work with its key customers to help motivate consumers to recycle more packaging.