Cinemark Pacts With P1AG As Amusement Service Provider For 270+ Sites

Posted On: 6/27/2018

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TORONTO, ON, Canada -- Cinemark and Player One Amusement Group have announced the details of a new agreement under which the two companies will work together to enhance the amusement gaming experience across Cinemark's domestic theater circuit. The agreement designates P1AG as the exclusive amusement services provider for more than 270 theaters throughout Cinemark's U.S. circuit.

Under the pact, P1AG will install, operate and service all gaming equipment in Cinemark theaters across the U.S., and upgrade select locations with enhanced offerings. Throughout the rest of 2018, P1AG also will pilot three premium gaming sites, spanning more than 2,000 sq.ft. and featuring cashless card technology, the latest interactive amusement and redemption games, full-service redemption counters and a variety of attractive prizes.

"At Cinemark, we are dedicated to offering best-in-class entertainment to our guests, which includes our selection of interactive gaming experiences to be enjoyed before or after a film," said Cinemark chief executive Mark Zoradi. "As one of North America's leading providers of amusement solutions, P1AG has tremendous experience in the industry, and we look forward to working together."

"Cinemark and P1AG have a longstanding relationship which stems from our shared commitment to providing the latest and most engaging entertainment options," said Paul Nonis, executive vice-president – amusement and leisure at Cineplex and P1AG. "We are excited to expand our valued partnership and continue to deliver winning, end-to-end amusement solutions that optimize the gaming experience throughout Cinemark's U.S. network."

P1AG has provided amusement services to Cinemark for more than 30 years, and currently operates gaming locations in 70 Cinemark theaters across the U.S.

Player One Amusement Group is a division of Cineplex, employing more than 550 people in 25 offices throughout Canada and the United States. It specializes in solution servicing and design for a wide range of customers in the theatrical exhibition market, as well as community-based entertainment destinations such as bowling centers, restaurants, arcades, shopping centers and water parks.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement, leisure and media sectors. It is Canada's largest film exhibitor.