Chattanooga Bakery Celebrates 100 Years Of Moon Pie With 'Thank You America' Tour

Posted On: 9/20/2017

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Moon Pie CHATTANOOGA, TN -- Chattanooga Bakery introduced its Moon Pie marshmallow sandwich in 1917 and is celebrating the brand's 100th anniversary with a "Thank You America" tour that will run through December. The pastries are sold nationally in vending machines, particularly in the Southeast and Southwest. 

The fifth-generation, family-owned business makes more than one million Moon Pies a day at its Chattanooga, TN, facility. 

Chattanooga Bakery and Winnebago have created the Moon Pie Memory Mobile, a Winnebago Vista 31BE, that features Moon Pie graphics and references to the Centennial celebration. The RV began touring the country on Sept. 17 for four months, making "thank you" stops at customer offices, media outlets, festivals, sporting events, and other special locations.

In recognition of the "clean label/real ingredients" consumer trend, Moon Pie will be sampling its original recipe Moon Pie, shipping nationwide starting in September. Made with real sugar and no preservatives, the next generation Moon Pie harkens back to how they were made decades ago.

The "Thank You America" tour will start in Chattanooga, and proceed first to North Carolina and Virginia before expanding to other markets. The "captains" of the Moon Pie Mobile will be the company's top executives who will personally be driving the Winnebago vehicle around the country. 

Over the past 100 years, Moon Pies have been a cultural phenomenon and saluted in songs, books and movies, and even with a yearly festival: The RC and Moon Pie Festival in Bell Buckle, TN. 

Earl Mitchell, a traveling salesman for Chattanooga Bakery servicing Kentucky, Tennessee and West Virginia during the early 1900s, helped invent the Moon Pie. While visiting a general store that catered to coal miners, he asked what they might enjoy as a snack. 

The miners said they wanted something delicious and big for their lunch pails. When Mitchell asked how big, about that time the moon was rising and one coal miner held out his big hands and framed the moon and said, "About that big." When he returned to the office and saw plant workers dipping graham crackers into marshmallow on their lunch break, he shared the story and the rest, as they say, is history.