Celsius Rolls Out Grapefruit Melon Green Tea In Cans At NACS Show

Posted On: 10/11/2019

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Grapefruit Melon Green Tea

BOCA RATON, FL -- New from Celsius Holdings is Grapefruit Melon Green Tea, the latest flavor in the Celsius line of functional beverages. Unveiled at the recent National Association of Convenience Stores trade show in Atlanta, GA, the beverage is packaged in 12-fl.oz. aluminum cans.

On the heels of an exclusive flavor launch preview event in Miami, the new flavor makes its industry debut at NACS to capitalize on consumer shifts towards healthier, better-for-you functional energy. According to SPINS third party data (Shelf Stable Energy & Functional Beverages, Convenience) for the 52 weeks ended Aug. 11, 2019 indicates Celsius' sales in the energy convenience channel grew at 39.5% year-over-year, showing Celsius is significantly outpacing the channel in volume growth in existing accounts. It's anticipated that retailers will be broadening their traditional energy drink offerings in 2020 to align with today's consumer demands and Celsius is well positioned to capitalize on these trends.

'The new Grapefruit Melon Green Tea flavor aligns with the ongoing grapefruit and citrus-forward trends and acts as a zesty toner to the sweeter Honeydew Melon flavor profile," said Celsius marketing vice-president Kyle Watson.

Grapefruit Melon Green Tea, the newest addition to the Celsius line, is currently available from Amazon.com and retailers in the vending, fitness and club channels of trade. Authorizations also will take place in the vitamin specialty, drug and convenience channels.