Celsius Launches BCAA Beverage Line

Posted On: 8/30/2019

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BOCA RATON, FL -- Celsius Holdings Inc., maker of the leading global fitness drink Celsius has expanded its product portfolio to include a branched-chain amino acids (BCAA) functional beverage that fuels muscle recovery. The BCAA product line will initially be launched in the fitness channel and further establishes the company as a leading innovator in the functional beverage market.

The new BCAA extension is the first post-workout, recovery beverage that Celsius has introduced in the U.S. Initially the product will launch three flavors: blood orange lemonade, tart cherry lime and tropical twist. In addition to BCAAs, the product will include additional functionality with ingredients of tart cherry, vitamin D3, electrolytes and 100mg of caffeine providing anytime recovery.

"BCAAs are being demanded by consumers in the fitness community, and Celsius will deliver further functionality with an expanded portfolio targeting this growing adjacent category," commented Celsius president and chief executive John Fieldly. The BCAA Recovery drink will complement Celsius's existing lineup of pre-workout healthy energy products with a recovery drink that can be consumed post workout or any time throughout the day.

This September, the Celsius BCAA Recovery drink will debut at the renowned 2019 Mr. Olympia before a primary demographic of athletic trainers, body builders, endurance athletes and gym goers. Mr. Olympia is the world's most prestigious fitness industry showcase event, an international bodybuilding competition that is held annually by the International Federation of Body Building & Fitness.