Celsius Appoints Vending Veteran Berglund As Foodservice Director

Posted On: 9/30/2019

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BOCA RATON, FL -- Celsius Holdings reports that John Berglund has joined the company as foodservice director. The announcement was made by David Smaltz, senior director of sales – vending, micromarkets and foodservice.

Berglund brings more than three decades of experience in vending and foodservice to his new post. His career has included service with All Seasons services, Next Generation Vending, Compass Group, Crothall-Morrison Healthcare and most recently, Company Kitchen.

“John possess a vast array of contacts and relationships throughout the United States across all the inter-related food service channels,” Smaltz reported. “John is a foodservice pioneer who placed some of the first micromarkets in the New England area.” He holds a BS degree in Business from Western Connecticut State University.

In his new post, Berglund will focus on all the interrelated foodservice channels, Smaltz said. “My decision to bring him aboard came out of a recently finalized partnership with Foodbuy,” he added.

“That partnership will allow us to further our mission providing the opportunity for Celsius to be everywhere purpose-driven, wellness-focused individuals travel, recreate, work, stay and study.” Foodbuy LLC is the largest foodservice procurement and supply chain solutions organization in North America. It is a business unit of Compass Group North America.

Celsius produces a line of fitness drinks in 12-fl.oz. cans and soluble powder in single-serve packets for mixing with water.