CBD Vending Machine Is Front And Center In HempFusion's Airport Marketing Campaign

Posted On: 11/25/2019

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DENVER -- HempFusion, a leading U.S. hemp/CBD company with distribution to more than 3,900 retailers across 47 states has kicked off a North American, airport-focused, CBD marketing campaign.

The rollout includes advertisements in over 50 major airports with a large-scale campaign specific to the busiest airport in North America, Hartsfield-Jackson Atlanta International Airport, with over 100 million annual travelers.

The Atlanta campaign will include a first-of-its-kind smart CBD vending machine featuring an innovative platform that dispenses HempFusion's Stress product. Through Dec. 15, the vending machine will be located in the atrium outside of security, operating daily from 8 a.m. to 8 p.m. HempFusion brand ambassadors will be stationed at the vending machine to provide product information and answer consumer questions. Travelers are encouraged to use the hashtag #ItAllAddsUp when spotting advertisements or using the vending machine.

"The HempFusion team travels constantly and we know how stressful flying can be, especially during the holidays," said HempFusion chief executive Ian deQueiroz. "I consistently rely on and personally benefit from our Stress product during my time on the road. We are excited to launch the campaign and introduce our products to millions of travelers across North America."

Additionally, the North America-wide marketing campaign coincides with some of the busiest travel dates of the year and includes advertising in major international airports including John F. Kennedy International Airport, La Guardia Airport, San Francisco International Airport, Toronto Pearson International Airport, Chicago O'Hare International Airport and Los Angeles International Airport.

"Our product takes on occasional stress by combining the power of Ashwagandha (Sensoril), a scientifically studied herb that has demonstrated mood supporting properties, infused together with HempFusion's Whole food Hemp Complex including CBD, omegas and terpenes," stated HempFusion president and cofounder Jason Mitchell.

Travelers looking to use the HempFusion vending machine will first be introduced to a touchscreen questionnaire that asks about their travel details, such as whether they have an aisle or middle seat, or if their flight is on time or delayed. Once the responses are collected, the vending machine will dispense a sample of HempFusion's Stress product. Additionally, five HempFusion samples will be paired with a $1,000 gift card, which winning participants can use to make their travel less stressful.

The North American campaign is designed to educate consumers on the differences between CBD isolate and HempFusion's Whole Food Hemp Complex (CBD combined with other cannabinoids, terpenes and constituents).

The 60-second advertisement titled, "Stress in a Headlock" can be viewed here.

The complete list of the North American airport wide rollout is as follows:

Atlanta Hartsfield International Airport
Austin Bergstrom International Airport
Boise Airport
Baton Rouge Metropolitan Airport
Buffalo Niagra International Airport
Baltimore-Washington International Airport
Charleston International Airport
Cedar Rapids Eastern Iowa Airport
Charlotte/Douglas International Airport
Colorado Springs Municipal Airport
Washington National Airport
Denver International Airport
Dallas/Fort Worth International Airport
Detroit Metropolitan Airport
Eugene Airport/Mahlon Sweet Field Airport
Newark International Airport
Greenville-Spartanburg, GSP International Airport
Washington, Dulles International Airport
Houston, George Bush Intercontinental Airport
Indianapolis International Airport
New York, John F Kennedy International Airport
Los Angeles International Airport
New York, La Guardia Airport
Orlando International Airport
Chicago Midway Airport
Miami International Airport
Milwaukee, Mitchell International Airport
Minneapolis/St. Paul International Airport
Oklahoma City
Chicago, O'Hare International Airport
Portland International Airport
Philadelphia
Phoenix, Phoenix Sky Harbor International Airport
Pensacola International Airport
Raleigh-Durham International Airport
Richmond International Airport
Reno-Tahoe International Airport
Rochester
San Diego
Orlando Sanford International Airport
San Francisco International Airport
San Jose International Airport
Sacramento International Airport
St Louis, Lambert International Airport
Tampa International Airport
Billy Bishop Toronto City Airport
Montréal-Pierre Elliott Trudeau International Airport
Vancouver International Airport
Winnipeg James Armstrong Richardson International Airport
Calgary International Airport
Toronto Pearson International Airport