Caskai Announces Distribution In Avanti Markets Northwest

Posted On: 5/15/2018

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SEATTLE -- Caskai North America Inc., the U.S. importer of Caskai's Sparkling Cascara Infusion beverage, produced in Austria, has begun distribution with Avanti Markets Northwest. Caskai makes its beverages from cascara -- the dried husk of the coffee fruit and is one of the early players in the new beverage category.

"Caskai is a unique product we believe our clients will enjoy and fills a segment void that will allow us to better serve our customers," said Avanti Markets Northwest chief executive and founder Jim Brinton, who personally selected Caskai for his micromarkets. "Its proposition fits into the trend we are seeing with beverages -- plant-based ingredients, low sugar, healthy, and is made from an upcycled product that was formerly considered waste in the coffee industry."

Caskai has only 44 calories per bottle and up to 11 mg. of naturally occurring caffeine. The beverage's ingredients are simple and naturally derived: sun-dried Cascara from arabica coffee sourced from Panama and Nicaragua that is brewed in spring water from the Austrian Alps, organic cane sugar, carbonation and citric acid. It is packaged in a 275mL glass bottle.  

As a raw ingredient, Cascara contains a combination of beneficial nutrients that includes antioxidants, essential amino acids, B vitamins, vitamin E, potassium, essential fatty acids (omega 3 and 6), carbohydrates, fiber, calcium, potassium and a natural caffeine boost. Cascara has been used in small communities in Africa and the Middle East for more than 1,000 years, but its benefits have not been widely known.  

Caskai has its headquarters in Austria and satellite offices in Seattle and the metropolitan New York and Charlotte, NC, areas. It was founded by Joel Jelderks, a beverage industry pioneer recognized as one of Red Bull’s early employees in the ‘90s and the driving force behind the push to get Cascara approved as a novel food in the EU.