Cashless Veteran Cecil Ledesma Joins PayRange

Posted On: 4/6/2018

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 Cecil Ledesma
PORTLAND, OR -- Cashless veteran Cecil Ledesma has joined PayRange Inc. as vice-president of enterprise sales. He has spent the past 20 years at USA Technologies, most recently leading its regional accounts team over the past five years.

In his new post, Ledesma is charged with expanding the PayRange mobile payment app network, which today serves more than 2,000 operators across 350 cities in the U.S. and Canada.

"There is a fundamental shift happening with everyday consumers -- they are looking not only for convenience, but also a richer experience," Ledesma stated. "With decades spent in cashless payment, I see the opportunity to take automated retail to the next level with an app-based platform. A mobile app experience offers much more than payment and serves the consumer on a personal level based on purchasing behaviors."  He added that PayRange provides the opportunity for brands to "hyper target" a segmented user set to motivate action with rewards.