Bryan Morford Advances To Wilbur Curtis CEO

Posted On: 4/10/2019

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MONTEBELLO, CA — Wilbur Curtis Co. reports its promotion of Bryan Morford to chief executive officer.

Morford is a veteran of the Wilbur Curtis organization, which he joined in 2002. He advanced steadily through positions as director of sales, senior vice-president of sales operations and, most recently, chief operating officer. In his new role, he will report to Ray Peden, president of Curtis’s parent company SEB Professional Americas.

Founded in 1941, Wilbur Curtis has been a leader in the development of coffee brewing and serving systems, iced-tea brewers and dispensers, cappuccino machines and a wide range of related products for foodservice beverage sales. It played a prominent role in the evolution of the coffee service industry. The company became part of SEB Professional Americas in February of this year. Click here to read VT's article.