Briggo Pacts With Mediasite To Deliver Customized Entertainment To Robotic ‘Coffee Haus’ Patrons

Posted On: 1/22/2019

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MADISON, WI -- Sonic Foundry Inc., maker of the Mediasite video platform, said it has teamed up with Briggo to deliver a customized entertainment experience to customers who patronize the Austin, TX-based company’s automated coffeehouses.
 
Austin, TX-based Briggo’s customers can order their customized cup of gourmet coffee via mobile app or touchscreen in airports, convention centers and corporate offices while a “robotic barista” prepares the drink. The 40-sq.ft. “Coffee Haus” features video panels that now deliver location-, product- and brand-specific entertainment and messaging to customers during their shopping experience. Before integrating Mediasite, Briggo was displaying Web-based static content.
 
“Video content is no longer a nice-to-have; it is a critical asset for Briggo in terms of conveying our unique, completely modern retail experience,” said Briggo vice-president of marketing Mike Westgate. “We think of our Coffee Haus as a theater showcasing both the live, robotic drink production and experiential digital content. The ability to customize and adjust our messaging and visual media in near real-time brings the idea of connected coffee to life.”
 
The cloud-based integration between Mediasite and Briggo uses big data and analytics to deliver the content based on each Coffee Haus location. A Coffee Haus in Austin’s airport, for example, promotes videos about ordering ahead of the gate, ads for Austin lifestyles and seasonal topics. A machine located in one of its many corporate settings such as Dell, streams video and imagery focused on culture, coffee-based incentive programs and loyalty offers.
 
All of the videos are created by Briggo and uploaded into Mediasite. Mediasite then combs through the collection of videos and organizes them into categories from which each machine can pull. Each Coffee Haus identifies itself to Mediasite based on location.
 
“The ability to reliably manage and deliver video content across our fleet of Coffee Hauses is a critical element of our strategy to scale and grow,” said Briggo vice-president of retail and software Scott Snyder. “Video content is essential to the overall Briggo experience and with our Mediasite integration we are able to develop and manage that content easily from a single location.”