Monday, December 18, 2017 | Today's Vending Industry News
Brand Vending Products Announces Sqwishland Desert Extension, Debuts Battle Tats

Posted On: 10/13/2017

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PHOENIX -- Brand Vending Products has announced the debut of Sqwishland Desert for 1" bulk vending capsules. It's the latest addition to the popular franchise in about two years. Among the characters offered in the Desert series are the armadillo, javelina, vulture and bobcat.

"This is sure to be a tremendous hit. Everyone is looking for latest Sqwishland product," said Brand's Craig Goodman. "We've waited long enough and so have Sqwishland fans."

The eighth installment in the series, Sqwishland Desert features 10 different paint styles for each character, providing fans with plenty of figurines to collect. Earlier series focused on environments ranging from the farm and jungle to the polar ice caps and forest. All Sqwishland figures sold through vending machines come with a unique code that can be used for an associated game online.

"We've sold tens of millions of Sqwishland pieces based on different regions and environment themes," Goodman reported. "This region has never been released, so, it has all fresh new characters."

Also new from Brand are Battle Tats, a new flat vending concept that the supplier says is gaining traction. Offering an augmented reality feature, the temporary tattoos are applied in a standard way, but come alive as animated cartoons when viewed through a smartphone with a special app. 

"The Battle Tats are doing tremendous," Goodman said. "And our reorders have been solid. The kids understand the technology, and are coming back for more." 

Brand introduced Battle Tats during the National Bulk Vendors Association's trade show, which collocated with Amusement Expo International in March.

Goodman admitted that the company was initially uncertain as to whether youngsters would understand and adopt AR technology. However, he reported, those fears seem to have been entirely unfounded with sales of the tats going strong.

"Right now, we're developing another series utilizing the same AR technology," he said. "The kids seem to like the interactive aspect of the line and the ability to battle each other. They like the idea that it's a skill game."

Goodman can be contacted at craigg@brandvendingproducts.com or (800) 967-3048.