Brand Rolls Out Illustrated Shrink-Wrapped Capsules, A Bulk Vending First

Posted On: 11/21/2017

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PHOENIX - Brand Vending Products has announced the introduction of its new full capsule wrap program for 2" capsuled toys. According to company officials, the new wrap offers a full-color image of the toy inside, supplementing display card signage and enhancing the overall visual presentation. The new concept debuted with the company's recently released Parachute Palz: Alien Invasion line, with additional products, such as Fossil Friends 2, Ninja Academy, My Gnomies, Booger Balls, to be released within the next 60 days.

"We saw a way to attract kids to the vending machine and create added purchase value when they get the toy," said Brand's Craig Goodman. "We want to give them more of the traditional retail experience, which includes unwrapping the packaging of a new toy. It creates another level of perceived value."

Goodman said the shrink-wrap packaging evolves the capsules into promotional tools. The new packaging concept does not add to operator cost, and it offers the operator more flexibility when it comes to pricing. Goodman added that the concept should prove particularly effective for high-capacity, large-globe venders in which the display card only covers a small portion of the front of the unit, as well as those displays that stand away from a wall to offer a 360° view.

For additional information, contact Craig Goodman at or (800) 967-3048.