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Brady Advances Its S.E. Expansion With Valley Exclusive In GA, AL

by Staff Reporter
Posted On: 5/8/2009

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Brady Distributing, coin-op, coin-operated, pool table, amusement game, jukebox, pinball, vending, vending machine, arcade, equipment distribution, Rivals Media, OnSite Network, Valley-Dynamo

Brady Distributing Co. announced that it has been approved as the exclusive provider of all Valley products in Georgia and Alabama. The announcement follows earlier news that Brady, which has been involved in equipment distribution in the Southeast for 65 years, is planning to open its first office in the Atlanta area.

Brady is already an authorized Valley sales and service representative in North and South Carolina, Florida, Tennessee, Virginia and Arkansas. In addition to Georgia and Alabama, the distributor also serves operators in Kentucky, Louisiana, Mississippi and West Virginia.

In these markets, the company represents amusement, music and vending products of more than 60 factories from its flagship facility in Charlotte, NC, and branch offices in Memphis, TN, and Miami and Orlando, FL. The Charlotte office boasts 84,000 sq.ft. and consists of two showrooms, administrative offices and a production shop, along with an expansive warehouse and parts and service departments.

The company is expected to disclose the location of its Atlanta office in the near future. The new location will give Brady, the largest distributor in the Southeast, greater access to Georgia-based operators and its customers in surrounding southern states.

Brady is also part of the new Rivals Media distributors group, which has partnered with Chicago's OnSite Networks Inc. to create a nationwide place-based promotional network. The service, OnSite Sports, wraps customizable content around flat-screen TVs. Brady rolled out the product in its markets last month.

Valley's coin-operated table game line includes the battery-powered, electronic Great Eight, which enhances player convenience and supports operator promotions. Introduced about five years ago, the banknote-accepting pool table has proven to be a strong earner for operators, Brady officials noted. Until the location and phone numbers of Brady-Atlanta are announced, operators in Georgia and Alabama can call (704) 357-6284 (Charlotte) for information. Valley is a division of Brunswick Corp.